Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.

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Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

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Join the freelancer live masterclass: click here

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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Curious about what’s shifting and what’s here to stay in the world of marketing and social media?

In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

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Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

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Get your copy of the book at https://customerdriven.marketing

In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.

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CONNECT WITH AMS 🤝

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OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.

ABOUT OUR TEACHER 👩‍🏫

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

CONNECT WITH AMS 🤝

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OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

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Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.

ABOUR YOUR TEACHER 💛

Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.

Join Niki’s masterclass: watch here

Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

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This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Newsletter

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We delve into the world of marketing and business to bring you the juiciest tips and tricks to take your brand to the next level. Today, we're talking about marketing experiments - the good, the bad, and the ugly.

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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...