Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.

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Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

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Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Curious about what’s shifting and what’s here to stay in the world of marketing and social media?

In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Get your copy of the book at https://customerdriven.marketing

In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify