When it comes to launching a brand, getting your brand name right can be the difference between success or failure?

In today's competitive marketplace, effective brand naming is a crucial element of successful product marketing and brand strategy.

A well-crafted brand name can significantly impact consumer perception, product recognition, and overall brand success. This article explores the best practices in brand naming, highlighting its importance in conveying product identity and consumer benefits, while also addressing potential pitfalls to avoid.

A memorable brand name is indeed "gold dust" in the world of marketing. It serves as the primary identifier for your product, facilitating both consumer requests and recommendations. As a key component of your brand's identity, the name becomes a powerful tool for brand recall, combining visual and verbal elements to create a lasting impression.

The name you choose for your brand should be an integral part of a wider design ecosystem. Consistency across all brand touch points is paramount, ensuring that the tone of voice and visual representation align seamlessly with the chosen name. This cohesive approach strengthens brand recognition and helps build a strong, unified brand identity.

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Alan Gilbody on Linkedin:

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Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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When it comes to packaging design, what does sustainability or being sustainable actually mean?

So, what exactly does 'sustainability' or to 'be sustainable' actually mean when it comes to packaging for consumer goods?

Is it about the carbon footprint? Is it about the energy consumed at manufacture? Is it about how the products are packaging, recycled and disposed of, or is a mixture of all?

If you asked most consumers, or even experts in the industry what it means to 'be sustainable', they’d be hard-pressed to answer.

The simple truth is, if you pin down a consumer on actual carbon data and overall 'carbon saved' on one packaging format versus another they would have no idea whether this was a significant or moderate improvement.

I suppose this comes down to brands and especially manufacturers to educate consumers and explain exactly what some of these figures mean in real terms and also some of the trade-offs when it comes to trying to achieve them.

This conundrum was brought to light recently when the curiosity got the better of me and I decided to open up one of those snazzy paper wine bottles. The truth I found out is that its not strictly a 'paper bottle' but a clam shell covering a pouch.

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Alan Gilbody on Linkedin:

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Why you should see your back of pack as an integral part of the packaging design system. (No. 41)

The back of pack is an often underused and unloved part of the pack. The fact is, it is an important part of the design system.

With consumers becoming increasingly discerning and seeking more information to aid their purchasing decisions, the back of the pack has emerged as a crucial element in the brand storytelling process.

This podcast delves into the best practices and potential pitfalls associated with leveraging the back of the pack as a powerful marketing tool.

You can find our contact details below:

Alan Gilbody on Linkedin:

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Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?

Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one.

A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer.

In today's competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it's the way your product or service is perceived by your target audience.

A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The importance of creating a robust pack architecture in branding & packaging design

Getting your hierarchy right on pack can be the difference between standing out or disappearing on shelf.

Implementing a clear, cohesive brand architecture across core and extended products is imperative both for shelf standout and to aid consumer navigation. This architecture provides familiarity while introducing cues that differentiate offerings. Done correctly, it helps consumers navigate the range in an efficient way.

A solid architecture creates consistency. Customers appreciate it when a business has a consistent brand. In fact, consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress, 2019).

So why is this important? It takes between 5-7 impressions to even start creating brand awareness. When creating packaging design, especially on large ranges or ranges with multiple offerings, brands should make sure they repeatedly emphasise the brand uniform and assets in a consistent way, as this will help recall.

Simply put, architecture defines were all the important bits should go.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The importance of colour choice in branding & packaging design

Colour is one of the most important elements of packaging design. Research shows that 52% of consumers first notice the colour on packaging before anything else.

The right use of colour in packaging can instantly guide consumers to a brand and convey key product qualities. When used strategically and consistently, colour is an impactful visual shortcut that builds brand recognition. However, the wrong colour choices can have the opposite effect.

This podcast covers best practices and watch-outs when working with colour in packaging design.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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When should I change or update my branding & packaging design?

Most brand owners have been there and asked themselves this question. It’s really easy to get complacent and refuse the need for a change to your branding and packaging design because you’re either currently doing ok, or there is no budget. But when is the right time – when you are on the upwards slope or when you are sliding down?

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Why brands should never ask their packaging design agency to pitch for free.

If you ask a design agency to pitch creative ideas for free, are you approaching the project in the right way and are you going to get the best agency work back?

To free pitch or not, is something each design agency needs to decide based on the return for their initial creative investment.

If the win for the agency is a continued relationship and more paid work with a client over a bigger portfolio of products, then obviously the initial free pitch may be well worth it. The same may not be true, however, for a free pitch on a ‘one-off’ project.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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