When it comes to packaging design, what does sustainability or being sustainable actually mean?

So, what exactly does 'sustainability' or to 'be sustainable' actually mean when it comes to packaging for consumer goods?

Is it about the carbon footprint? Is it about the energy consumed at manufacture? Is it about how the products are packaging, recycled and disposed of, or is a mixture of all?

If you asked most consumers, or even experts in the industry what it means to 'be sustainable', they’d be hard-pressed to answer.

The simple truth is, if you pin down a consumer on actual carbon data and overall 'carbon saved' on one packaging format versus another they would have no idea whether this was a significant or moderate improvement.

I suppose this comes down to brands and especially manufacturers to educate consumers and explain exactly what some of these figures mean in real terms and also some of the trade-offs when it comes to trying to achieve them.

This conundrum was brought to light recently when the curiosity got the better of me and I decided to open up one of those snazzy paper wine bottles. The truth I found out is that its not strictly a 'paper bottle' but a clam shell covering a pouch.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #sustainability

Why you should see your back of pack as an integral part of the packaging design system. (No. 41)

The back of pack is an often underused and unloved part of the pack. The fact is, it is an important part of the design system.

With consumers becoming increasingly discerning and seeking more information to aid their purchasing decisions, the back of the pack has emerged as a crucial element in the brand storytelling process.

This podcast delves into the best practices and potential pitfalls associated with leveraging the back of the pack as a powerful marketing tool.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour

Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?

Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one.

A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer.

In today's competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it's the way your product or service is perceived by your target audience.

A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour