Entdecke mehr mit dem kostenlosen Probemonat

Mit Angebot hören

Aktiviere das kostenlose Probeabo mit der Option, jederzeit flexibel zu pausieren oder zu kündigen.
Nach dem Probemonat bekommst du eine vielfältige Auswahl an Hörbüchern, Kinderhörspielen und Original Podcasts für 9,95 € pro Monat.
Wähle monatlich einen Titel aus dem Gesamtkatalog und behalte ihn.
The 22 Laws of Category Design Titelbild

The 22 Laws of Category Design

Von: Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, Nicolas Cole
Gesprochen von: Jason DeFillippo
0,00 € - kostenlos hören

9,95 € pro Monat nach 30 Tagen. Jederzeit kündbar.

Für 20,95 € kaufen

Für 20,95 € kaufen

Kauf durchführen mit: Zahlungsmittel endet auf
Bei Abschluss deiner Bestellung erklärst du dich mit unseren AGB einverstanden. Bitte lese auch unsere Datenschutzerklärung und unsere Erklärungen zu Cookies und zu Internetwerbung.

Diese Titel könnten dich auch interessieren

Snow Leopard Titelbild
Play Bigger Titelbild
The Category Design Toolkit: Beyond Marketing Titelbild
A Marketer's Guide to Category Design Titelbild
Become Known for a Niche You Own Titelbild
$100M Leads Titelbild
10x Is Easier than 2x Titelbild
Zero to Sold Titelbild
The Minimalist Entrepreneur Titelbild
The Great CEO Within Titelbild

Inhaltsangabe

This book is for a very small percentage of business people.

You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

But Category Design is purpose-built for people who want to make an experiential difference, not an incremental better.

Category Design is a business discipline that helps companies earn the majority of the value created in a specific new or different category of products or services. (Primary research on Category Design in Play Bigger, the first Category Design book, shows that in technology categories, one company earns 76 percent of the total market cap value created.) The 22 Laws Of Category Design is specifically tailored for entrepreneurs, marketing professionals, business leaders, solopreneurs, and consultants who “think different.”

It challenges conventional business and marketing wisdom, teaching you how to leverage the power of Category Design to create new markets, dominate existing ones, and build lasting companies.

In this book, you will learn:

  • 22 Category Design principles that, when combined together, can help you become a Category King or Queen and make it impossible for someone else to “do what you do”
  • How to create new categories and redefine existing ones using a unique POV, Languaging, and a powerful marketing strategy called a Lightning Strike
  • Detailed, real-life case studies on companies that designed and dominated new categories—from Apple's redefinition of the mobile phone category to Lululemon's reign over athleisure, Liquid Death's rise above bottled water brands, and more
  • How to immediately begin applying what you learn, and work towards the outcomes you want, with 11 in-book exercises that help you engage your thinking, defy conventional business strategies, and drive company growth
  • Why marketing your brand, instead of your category, is a faulty and selfish strategy, and how companies like Southwest Airlines, Bombas, and 5-Hour Energy win by putting Superconsumers first
  • Lessons and quotes to help you continually reflect on Category Design so you can transform your thinking, actions, and outcomes forever, instead of for a few months

You will be able to start applying these principles through 11 in-book exercises:

  1. Start Rejecting the Premise
  2. How to Find Your Superconsumers
  3. Put Your Category First and Your Brand Second
  4. How to Frame, Name, and Claim a Category
  5. Be Different, Not Better
  6. Create Net-New Demand For Your Category and Company
  7. Build Your DAM the Demand Strategy
  8. Create Your Digital Air Offerings
  9. Figure Out Your Pricing
  10. Innovate Your Business Model
  11. Find Your WOM Super-Geos

Through powerful insights and practical advice, this book will give you a unique roadmap to defy conventional thinking and create categories of consequence.

©2023 Category Pirates (P)2023 Category Pirates

Das sagen andere Hörer zu The 22 Laws of Category Design

Nur Nutzer, die den Titel gehört haben, können Rezensionen abgeben.

Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.