It teaches you a lot about invention

The five templates for Innovation (subtraction, division, multiplication, task unification, and attribute dependence) are easy to understand and make sense from my point view. The accompanying principles of function-follows-form, the closed world exploitation, and the conscious use of contradictions are also easy to grasp and are properly explained. I think I will be more creative from now on 🙂. I also liked that they enphazise that creativity and innovation is open to everyone, if he or she is willing to practice, and is not the exclusive property of some geniuses with an IQ high up in the sky, as some people, unfortunately including parents and teachers, sometimes believe..

My only objection: do they really have to deride other creativity approaches, say, as "fluffy"? Actually, "fluffy" Brainstorming is at the core of their method, and present in each template. For example, in the substraction template: after you substract one component, you have to "ask yourself what benefits a product or service without that component may have; who might find it valuable?". If this is not Brainstorming and divergent thinking, then what is it? I think the templates are better understood as powerful "springboards" to do brainstorming. The very powerful and useful method of analogy (think of bio-mimicry in engineering design, or genetic optimization algorithms in operations research) is not even mentioned. My critique is then, that the listener might be left with a narrow view of creativity, to the exclusion of other powerful and complementary approaches.

But the book is, apart from that critique, excellent and worth listening.

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