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Penguin presents the audiobook edition of Find Your Why by Simon Sinek, David Mead and Peter Docker, read by Stephen Shedletzky and with an introduction by the author.

Find Your Why is the follow up to Start with Why, the global best seller and the subject of the third most watched TED Talk of all time. With Start with Why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.

This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? Whether you're an entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

©2017 Simon Sinek (P)2017 Penguin AudioBooks

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Thin content

this book wont help you find your „why“ and gives to much attention to organisational why finding
which I don‘t give a damn about so for me only one third of the book was helpful. you could condense the essence of this book in a long blog post. Just read a book summery about this title. On top of that I think that his ideas for finding your why are psychologically wrong.

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