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Talk with Linda Reed-Enever

Talk with Linda Reed-Enever

Von: Linda Reed-Enever
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 Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketingAll rights reserved. Management & Leadership Ökonomie
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  • Why Creative Thinking Is Not Just for Designers

    Why Creative Thinking Is Not Just for Designers
    Oct 23 2025
    When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own creative muscle. How to Tap into Creativity in Business Creativity Is About What’s Possible, Not Pretty Creativity isn’t just about design; it’s about discovery. It’s what happens when you look at a challenge and find a new way through it. Every time you reimagine a service, streamline a process, or turn feedback into innovation, that’s creativity in action. Think of it as problem-solving with imagination. It’s connecting dots that others might not see. And that ability to think differently is one of the biggest assets you can bring to your business. Especially in the age of AI, your creativity is what sets you apart. Ask Better Questions The most creative breakthroughs often begin with simple, curious questions: What if we tried it another way? How could we make this easier? What would delight our customers? These are practical prompts that open new pathways. One of my clients, for instance, replaced a standard re-engagement campaign with a “thank-you month,” surprising loyal clients with bonuses and shoutouts. Retention doubled, not because of a fancy marketing trick, but because of a creative shift in thinking. Create the Right Environment for Ideas Creativity doesn’t thrive under pressure. Giving yourself and your team space to pause, reflect, and play with ideas can be the spark that leads to your next breakthrough. Go for a walk, change your environment, and surround yourself with people who think differently from you. When everyone in the room agrees, creativity has usually left the building. Make room for conversation, curiosity, and even a bit of challenge. That’s where the best ideas emerge. From Ideas to Action Creative thinking is only powerful when it’s acted upon. Once you’ve gathered ideas, start small. Choose one area of your business and brainstorm a few creative tweaks. Then, test them. Creativity isn’t about getting it perfect on the first go. It’s about being brave enough to experiment, to see what works, and to learn from what doesn’t. Key Takeaway Creativity isn’t a gift reserved for a select few, it’s a habit anyone can practice. When you give yourself permission to think differently, question assumptions, and test new ideas, creativity becomes one of your most practical business tools. Action Steps to Take Pick one challenge in your business this week and ask yourself: What’s another way I could approach this? Who outside my industry is solving a similar problem differently? What would this look like if it were simple? Choose one idea that feels promising, put it into action, and observe the results. Every creative step builds your confidence, and over time, creative thinking becomes second nature. Resources to Bring Creative Thinking to Life The Ideas, Impact & Marketing Circle Join a community of business owners who are learning to plan, market, and innovate with confidence. You’ll find resources, live sessions, and templates to help you turn fresh ideas into meaningful strategies with the support to keep going when things get busy. Get It Done Together Join my monthly co-working and accountability sessions, a welcoming space to focus, take action, and make real progress alongside other business owners. Join the Business Business Business Community Be part of a thriving community of entrepreneurs sharing insights, experiences, and support. Book a 1:1 Discovery Call If you’re ready to bring more creativity and clarity into your business strategy, let’s chat. Together, we’ll identify fresh ideas, find practical next steps, and create a plan that plays to your strengths. Enjoyed this episode? Share it with another business owner who could use a spark of creativity. And if you put any of these ideas into practice, reach out on social media, I’d love to hear what worked for you. Creativity isn’t about art supplies or design flair. It’s about curiosity, courage, and the willingness to explore new possibilities. You already have it and now it’s time to use it. Highlights 00:00 Introduction to Creativity in Business 00:57 Debunking Myths About Creativity 01:45 Practical Applications of Creative Thinking 02:41 Creating a Creative Environment 03:46 Executing Creative Ideas 04:45 Encouragement to Practice Creativity 05:35 Action Steps to Take
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    6 Min.
  • Creative Cross Pollination and Borrowing Brilliance from Other Industries

    Creative Cross Pollination and Borrowing Brilliance from Other Industries
    Oct 17 2025
    Have you ever had one of those lightbulb moments sparked by something completely unrelated to your field? Maybe a café’s reward system gave you an idea for keeping clients engaged, or a podcast on a totally different topic triggered a clever improvement in your business. That’s the beauty of creative cross-pollination, the practice of taking inspiration from other industries and adapting it to your own. It’s one of my favourite strategies because it keeps ideas fresh, opens up new ways of thinking, and proves that innovation often begins with a single curious question: What if I tried that here? Let’s explore how you can take inspiration from unexpected places and turn it into practical marketing strategies that create real momentum in your business. How to Borrow Brilliance from Other Industries See Inspiration Everywhere If you want to think differently, you have to look differently. Staying in your own lane limits your perspective, while stepping outside it helps you spot the ideas hiding in plain sight. Look at how other industries approach their challenges: - Hospitality creates experiences that customers remember long after they leave. - Technology thrives on seamless, user-friendly interactions. - Retail builds lasting loyalty through storytelling and emotion. Each of these approaches offers something worth adapting. Once you start observing how others connect, sell, and serve, you’ll begin to see possibilities everywhere. Borrow, Don’t Clone Cross-pollination isn’t about copying what others do. It’s about translating the concept to suit your audience and brand. Take fitness apps, for instance. Their progress streaks and milestone badges keep users motivated. You can apply the same idea in your business by creating visual progress tools, such as Progress Tracking Trees, which help your clients see and celebrate their wins. Or consider how subscription boxes create excitement with unexpected bonuses. That same sense of anticipation could enhance your memberships or programs through quarterly surprises or themed updates. The goal isn’t to mimic the surface-level tactic; it’s to understand the psychology behind why it works and make it your own. A Lesson from the Loyalty Card A business owner I once worked with was struggling to maintain consistent workshop attendance. Together, we borrowed an idea straight from the café world: the loyalty card. Participants earned a “stamp” for each session they attended, with a bonus session after a certain number were completed. Attendance rose significantly because the approach felt fun, familiar, and rewarding. It worked because it played to a universal principle: people love progress and recognition. Build Your Ideas Garden Great ideas show up when you’re open to noticing them. Create your own Ideas Garden, a collection of concepts, visuals, and marketing tactics that catch your attention. Jot them down in a notebook, on an app, or on a whiteboard. Then, when you’re planning new campaigns, revisit your garden and ask: - What emotion does this idea tap into? - What problem does it solve cleverly? - How might I adapt it for my audience? Over time, you’ll grow a living library of inspiration that’s uniquely yours and ready to feed your creativity when you need it most. Key Takeaway Creativity isn’t about reinventing everything from scratch. It’s about paying attention, analysing what works, and reimagining it in your own world. The smartest ideas often come from outside your industry, if you stay curious enough to notice them. Action Steps to Take This week, pick a business in a completely different industry and study it with fresh eyes. - How do they create loyalty or engagement? - What emotions are they sparking? - Which of their approaches could you adapt to your own work? Experiment, refine, and see what resonates. When you borrow brilliance thoughtfully, innovation becomes second nature. Your Creative Cross Pollination Toolkit Progress Tracking Trees help you measure achievements, stay motivated, and see how far you’ve come, whether you’re tracking goals, clients, or marketing milestones. https://academy.enevergroup.com.au/courses/progress-colouring-tracking-trees-tracking-growth-in-business Your all-in-one space for guided marketing strategy, content creation resources, and creative accountability. https://enevergroup.thinkific.com/bundles/MarketingCircle Join my monthly co-working and accountability sessions designed to help you beat the loneliness of business and actually get things done. https://www.enevergroup.com.au/events/ Inside Business Business Business, you’ll find thousands of fellow entrepreneurs sharing advice, resources, and inspiration to help you grow your business with confidence. https://www.facebook.com/groups/BusinessBusinessBusiness/ Want to explore how cross pollination could work in your business? Let’s chat. We’ll uncover opportunities, brainstorm strategies, and map out how to bring a...
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    7 Min.
  • How I Come Up With Content Ideas

    How I Come Up With Content Ideas
    Oct 9 2025
    If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day. In this episode, I'm sharing five reliable sources for content ideas that you already have access to, along with the framework I use to ensure every piece of content actually works for your business. Because here's the thing: you don't need to entertain the entire internet. You just need to genuinely help the people who need what you offer. What You'll Learn in This Episode The Five Reliable Sources for Content Ideas Discover where to find endless content inspiration hiding in plain sight within your daily business operations, from customer questions to industry myths that drive you crazy. The Framework That Makes Content Actually Work Learn the three essential tests I run every piece of content through: the clear purpose test, the value test, and the next step test. These ensure your content connects with the right people at the right time. Why You Don't Need to Be Creative The most effective content isn't created by content geniuses. It's made by business owners who genuinely understand their customers and aren't afraid to be helpful. Three Simple Content Formats Anyone Can Use Problem-solution, myth-busting, and behind-the-scenes formats that position you as the expert whilst building trust through transparency. How to Align Content With Your Business Rhythm Understanding seasonal patterns and natural rhythms helps you speak to people exactly when they're listening and need your help most. Key Takeaway Your content ideas are already sitting inside your head. They're in your daily conversations and your everyday expertise. You just need to start noticing them and sharing them. Quality always beats quantity when it comes to business content that generates results, and consistency beats overload time and time again. Action Steps Start a note on your phone right now. For the next seven days, write down every question a customer asks, every misconception you correct, and every problem you solve. You'll have at least 10 solid content ideas by week's end. Choose your most comfortable format. Natural writer? Start with problem-solution posts. Prefer speaking? Record voice memos. Visual person? Photograph your process with explanatory text. Commit to consistency over perfection. One helpful post a week for a year will transform your business more than posting daily and burning out after a month. The Five Content Sources From This Episode - Questions your customers keep asking - Myths in your industry that drive you crazy - Daily problem-solving magic you perform - The seasonal rhythm of your business - Behind-the-scenes glimpses of your expertise Ready to Get Support? - Join Get It Done Together, a monthly co-working and accountability session to beat the loneliness of business and actually get things done - Join the Business Business Business community (free!) - Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming - Or book a 1:1 discovery call with me, and let's bring your idea to life Enjoyed this episode? Share it with another business owner who's struggling with content creation. And if you implement any of these strategies, reach out on social media. I'd genuinely love to know how it goes. Remember, the most powerful content comes from the work you're already doing and the conversations you're already having. You have so much more to share than you realise. Just get out there and share it. Highlights 00:00 Common Content Challenges 01:32 Source 1: Customer Questions 02:24 Source 2: Industry Myths 03:13 Source 3: Daily Problem Solving 03:58 Source 4: Business Rhythms 04:29 Source 5: Behind the Scenes 05:34 Framework for Effective Content 07:09 Addressing Common Concerns 07:51 Simple Content Formats 09:01 Action Plan for Content Creation 10:29 Final Thoughts
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    11 Min.
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