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How I Come Up With Content Ideas

How I Come Up With Content Ideas

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If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day. In this episode, I'm sharing five reliable sources for content ideas that you already have access to, along with the framework I use to ensure every piece of content actually works for your business. Because here's the thing: you don't need to entertain the entire internet. You just need to genuinely help the people who need what you offer. What You'll Learn in This Episode The Five Reliable Sources for Content Ideas Discover where to find endless content inspiration hiding in plain sight within your daily business operations, from customer questions to industry myths that drive you crazy. The Framework That Makes Content Actually Work Learn the three essential tests I run every piece of content through: the clear purpose test, the value test, and the next step test. These ensure your content connects with the right people at the right time. Why You Don't Need to Be Creative The most effective content isn't created by content geniuses. It's made by business owners who genuinely understand their customers and aren't afraid to be helpful. Three Simple Content Formats Anyone Can Use Problem-solution, myth-busting, and behind-the-scenes formats that position you as the expert whilst building trust through transparency. How to Align Content With Your Business Rhythm Understanding seasonal patterns and natural rhythms helps you speak to people exactly when they're listening and need your help most. Key Takeaway Your content ideas are already sitting inside your head. They're in your daily conversations and your everyday expertise. You just need to start noticing them and sharing them. Quality always beats quantity when it comes to business content that generates results, and consistency beats overload time and time again. Action Steps Start a note on your phone right now. For the next seven days, write down every question a customer asks, every misconception you correct, and every problem you solve. You'll have at least 10 solid content ideas by week's end. Choose your most comfortable format. Natural writer? Start with problem-solution posts. Prefer speaking? Record voice memos. Visual person? Photograph your process with explanatory text. Commit to consistency over perfection. One helpful post a week for a year will transform your business more than posting daily and burning out after a month. The Five Content Sources From This Episode - Questions your customers keep asking - Myths in your industry that drive you crazy - Daily problem-solving magic you perform - The seasonal rhythm of your business - Behind-the-scenes glimpses of your expertise Ready to Get Support? - Join Get It Done Together, a monthly co-working and accountability session to beat the loneliness of business and actually get things done - Join the Business Business Business community (free!) - Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming - Or book a 1:1 discovery call with me, and let's bring your idea to life Enjoyed this episode? Share it with another business owner who's struggling with content creation. And if you implement any of these strategies, reach out on social media. I'd genuinely love to know how it goes. Remember, the most powerful content comes from the work you're already doing and the conversations you're already having. You have so much more to share than you realise. Just get out there and share it. Highlights 00:00 Common Content Challenges 01:32 Source 1: Customer Questions 02:24 Source 2: Industry Myths 03:13 Source 3: Daily Problem Solving 03:58 Source 4: Business Rhythms 04:29 Source 5: Behind the Scenes 05:34 Framework for Effective Content 07:09 Addressing Common Concerns 07:51 Simple Content Formats 09:01 Action Plan for Content Creation 10:29 Final Thoughts
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