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We Before Me is the first core principle of Heart of Leaders—because it's the most important. Take a look at nearly any instance of organizational or team dysfunction, and you'll discover selfishness. Whether in the form of competition for resources, recognition or promotions or the ego-driven need to take responsibility for team wins, selfishness is at the root of organizational dysfunction. Humans succeed the most when collaborating, so it makes sense to think of cooperation as a tool. So how do we compete against other companies or even other nations? By out-cooperating them.

Reading and learning is absolutely essential to business success; but excuses like, "I just don't have the time!” or “I’m a slow reader” or “Reading is boring” or “I don’t know what I should be reading” are holding you back. Barrera and Simmons have solved all of these problems for you in one simple easy listen.

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise to drive word of mouth and rapid growth.