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Popular is a fresh and fascinating book about the science of popularity. Based on 20 years of research and written by popularity expert Mitch Prinstein, it investigates what popularity is, why we care about it so much - even if we don't think we do - what kind of popularity is worth caring about and how we can get the popularity we want, even if we didn't have it when we were younger.

A leading psychologist examines how our popularity affects our success, our relationships, and our happiness—and why we don’t always want to be the most popular No matter how old you are, there’s a good chance that the word “popular” immediately transports you back to your teenage...