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This is a unique pay-per-click (PPC) book, in that it does not primarily consist of PPC tactics or technical aspects of Google Ads or Microsoft Ads account creation and management (the what), but rather the framework of PPC philosophy (the why) which drives wise and practical decision-making. Whether the listener is just beginning in the world of PPC or is a tried and true expert hoping to find new insights into common problems, Ponderings of a PPC Professional is worth the investment. Not all who ponder are lost. 

If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors, and thus make an indelible imprint on the world.