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A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.

Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including—but not limited to—television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.

Maude and Vern have been a duck couple for a long time. They've had ducklings and dealt with the trauma and grief of losing them. On the surface, now they're struggling with fertility, but those issues cover up past trauma and grief. Maude and Vern offer a humorous look at the complications of relationships and the struggles with deciding to become a parent, parenting, and what happens if you can't become a parent. Written in children's book style, Who Gives a Duck? is anything but.