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In this edgy follow-up to Frankie Russo's The Art of Why, listeners are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking Why interrogates what our true why really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.

No matter where you are in life, The Art of Why is a manual for mastering your purpose. Whether you are fresh out of college, a seasoned entrepreneur, or on the verge of retirement, it is never too late to start honing your craft. The Art of Why provides the map for you to take action and become a pro at doing what you are meant to do.