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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Robots are building a colossal telescope on the far side of the moon, with just two people supervising its completion. After a minor incident, these scientists become aware of an obstacle in the lunar soil. It's located outside the area reserved for the hypertelescope and is therefore none of their business. But their curiosity gets the better of them. The artifact seems to have properties that completely defy physics as they know it.

Fed up with teenage life in the suburbs, Jaimal Yogis ran off to Hawaii with little more than a copy of Hermann Hesse's Siddhartha and enough cash for a surfboard. His journey is a coming-of-age saga that takes him from communes to monasteries, from the warm Pacific to the icy New York shore. Equal parts spiritual memoir and surfer's tale, this is a chronicle of finding meditative focus in the barrel of a wave and eternal truth in the great, salty blue.

The leveraged credit market is currently valued at over $4 trillion and is one of the fastest-growing asset classes, fueling demand for well-trained credit analysts. This comprehensive manual teaches the skills to succeed in the dynamic and complex credit markets. Michael Gatto brings complex case studies to life using decades of his firsthand stories and combines them with reflections from leading industry professionals.

Make your money work for you with sound commercial real estate investment strategies If you're looking for more detailed advice on the commercial real estate market than, "Buy low, sell high," you've come to the right place. Commercial Real Estate Investing For Dummies is where you can find the...

Grounded in innovative research, ADHD After Dark draws on data from a survey of over 3000 adults in a couple where one partner has ADHD. Written from the author's unique perspective as both an expert in ADHD and a certified sex therapist, the book describes the many effects of ADHD on couples' sex lives and happiness, covering areas such as negotiating sexual differences, performance problems, low desire, porn, making time for sex, infidelity, and more. 

Get advice on how to leverage AI development tools for all stages of code creation, including requirements, planning, design, coding, debugging, testing, and documentation. With this book, beginners and experienced developers alike will learn how to use a wide range of tools, from general-purpose LLMs to code-specific systems. You'll also learn about more specialized generative AI tools for tasks such as text-to-image creation. Tom Taulli provides a methodology for modular programming that aligns effectively with the way prompts create AI-generated code.

The black monolith on the moon is history—but now a near-Earth asteroid suddenly changes in an unknown and actually impossible way. Once again, a race between nations is set in motion. Will it be possible to avoid the mistakes of the first contact with the phenomenon? Or will the researchers who want to use the black monolith for their own purposes prevail—without having the slightest understanding of its true nature?

Hearing loss can be frustrating, but in fact it's common and treatable. Hearing Loss For Dummies, written by top experts in the field in collaboration with AARP, walks you through how to get the help you need to clearly hear the sounds of life—whether you're at home, at work, or out and about. And hearing health is critical: Hearing loss can increase your risk of falls and injuries, isolation and depression, and even cognitive decline and dementia.

A diverse and growing range of financial institutions and platforms—from PayPal and Venmo to WeChat, Alipay, and the brave new world of stablecoins—has harnessed new technology to disrupt the system of money and payments as we know it. Beyond Banks explains why this disruption holds out the promise of faster, cheaper, more convenient, and more secure payments, but also how it increasingly risks exposing consumers, businesses, and governments to the problem of bad money.

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

Wherever there’s a rule, there is someone with the power to apply or ignore it—or add to it, in the interest of justice. From enforcing chores to issuing life sentences, decision-makers deliver flawed and sometimes arbitrary outcomes. But is their use of discretion good or bad overall? As a society, should we seek to minimize or maximize discretion, with all its potential for bias and other kinds of human error? Reframing our understanding of justice and ethics, philosopher Barry Lam argues that while use of discretion can never be perfect, removing it has even more problematic effects.

It is time to cut the bullshit in your marketing and focus on the two things that really matter: your customers and running marketing programs that generate revenue for the company. By applying Cut the Bullsh*t marketing principles, you will be able to make a real impact for your company and, by doing so, impress your investors, CEO, CFO, and - most importantly - your customers!

The black monolith has escaped destruction—for now. What no one on the moon realizes is that the artifact is holding the explorer who first touched it captive in a very special way. Will he be able to escape this trap in time? If not, the very existence of the solar system is at stake. Because the monolith has a purpose that its human discoverers would consider utterly impossible—if they knew about it.

Research shows that a leader's behavior is the most important predictor of a team's success. Leading with Your Upper Brain helps you understand why. It provides an innovative framework to shift your behavior in ways that help employees tap into their upper-brain resources that drive higher levels of performance.

In this meditative memoir - a compelling fusion of Barbarian Days and the journals of Thomas Merton - the author of Saltwater Buddha reflects on his "failing toward enlightenment," his continued search to find meaning and a greater understanding of grace in the world’s oceans as well as everyday life. Born to a family of seekers, Jaimal Yogis left home at 16 to surf in Hawaii and join a monastery - an adventure he chronicled in Saltwater Buddha. Now, in his early 20s, his heart is broken and he’s lost his way.

How to Flirt with Women & Get What You Want is your personal coach, wingman, and pep-talking big brother all rolled into one hilariously honest guide. You’ll learn how to ditch the excuses, master confidence, and actually talk to women—without sounding like a robot or a player.

Nichtern examines the Buddhist concept of the Eight Worldly Winds, the four paired opposites of praise and blame, pleasure and pain, fame and insignificance, and success and failure. By delving into these dichotomies, listeners gain invaluable insights into their relationships with others (including teachers, friends, leaders, the disgraced, and the adored) and themselves. With four transformative meditation exercises, this book empowers listeners to cultivate and access their innate confidence and wisdom.

In his new book, Happily Ever After: Daily Practices to Recover Joy After Hardship, Heartache, and Heartbreak, Jonah Paquette, PsyD, offers a wealth of short, simple practices that lay the foundation for a more meaningful and joyful life. Learn how to seize opportunity during the storms of life to rethink how you live, how you love, and what you prioritize.

An American Psychology-Law Society’s Lawrence S. Wrightsman Book Award Winner A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying...