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In his first book, Chad Jenkins shared his revolutionary method for Removing the FILM (Friction Identification to Leverage the Market) by showing us how curiosity can help us Just Add a Zero in business as well as life. In Friction Fuel, he takes us one step further into a world where we leverage client complaints as a catalyst for exponential growth and opportunity.

The world has changed. Competition used to define the marketplace, separating winners from losers in a cut throat game of money-making. Businesses sacrificed everything trying to achieve the coveted number one spot. No matter the price, they’d spend time and energy chasing industry domination. But these tactics don’t ensure ultimate success, and when they’re implemented, businesses are forced to scale slower and hire more people in hopes of remaining relevant. Thankfully, there’s a better way. Author Chad Jenkins discovered a winning formula that creates a much higher return.