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First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

The metaphysical classic It Works is one of the briefest yet most incredible catalysts for supercharging your life. Beloved by millions since 1926, this concise program delivers a three-step technique that can give you a renewed sense of progress and possibility in your career, finances, home, and anything that matters to you. This new edition of It Works includes an introduction by popular voice of esoteric ideas Mitch Horowitz, who reveals the background of the book’s unnamed author, the sources of his ideas, and, most important, why they work.

Journalist, lawyer, and financier Claude M. Bristol (1890-1951) made a lifelong study of the practical powers of the psyche. In his 1948 classic The Magic of Believing, Bristol employed his skills as a journalist and straight-talking businessman to reveal this truth to the widest possible range of people. With a broad-ranging historical introduction and supplemental readings by scholar of esotericism Mitch Horowitz, this edition of The Magic of Believing is the definitive publication of Bristol’s mind-power landmark.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Fully reset and newly introduced by PEN Award-winning historian Mitch Horowitz, The Secret Destiny of America (1944) and America’s Assignment with Destiny (1951) are Manly P. Hall’s core statements on the esoteric purpose and occult backstory of the United States.

Napoleon Hill’s all-time classic of successful living is a must-hear—and lifetime companion—for anyone who wants to break away from depleting fears, limiting patterns, and unfinished plans to step into a life of dynamism, achievement, and true prosperity. This special edition of Think and Grow Rich features Hill’s complete 1937 text and the definitive introduction to the teacher’s career and methods by popular voice of esotericism Mitch Horowitz.

Joseph Murphy’s 1963 classic The Power of Your Subconscious Mind gave millions of readers a radical new estimate of their possibilities. In his easily digestible volume, Murphy communicated the “hidden” truth of life: you are as your mind is. This is the master key that impacts wealth, health, career, relationships, and all forms of expression.

In this unusual and provocative book, W. Clement Stone, a hard-headed businessman, and Norma Lee Browning, a top reporter, combine forces to explore The Other Side of the Mind—the fascinating, often controversial world of mind phenomena.

This classic guide to financial success, set in the ancient city of Babylon, will revolutionize your personal finances and earning ability - all in the space of a single sitting. After this book you will never view money the same way again. This special edition, condensed and introduced by award-winning historian and New Thought voice Mitch Horowitz, provides the full lessons of The Richest Man in Babylon, opening the door to your financial empowerment today.

History offers few records of war as vivid, haunting, and evocative as Erich Maria Remarque’s All Quiet on the Western Front. As enthralling to twenty-first century audiences as it was to those who first encountered the book in 1928, Remarque’s landmark tells the story of a young German volunteer who, with his comrades, moves from idealism to fatalism witnessing the horrors of mass killing and the intimate deaths of friends or the disfiguring survival of young men languishing in field hospitals.

The Magic Story is one of the most intriguing and powerful works of inspiration ever written. Did you ever feel that you were two selves, divided between ordinary life and peak possibility? Now you can discover the mysterious “you” who cannot fail in this special edition which includes a new introduction by PEN Award-winning historian, Mitch Horowitz.

The Science of Being Great, Wallace D. Wattles' final word in self-mastery and his finest work, will be of value to every person who seeks true fulfillment and the awakening of his or her highest potential. With its powerful message, this book is for everyone, at any age, who wants to make the most of themselves. It is a companion work to his other classic, The Science of Getting Rich.

Experience a complete understanding of mystical teacher Neville Goddard’s method for using the true nature of your imaginative powers of creativity as he succinctly lays out his ideas in this, his first full-length book, written in 1939. It is idealist philosophy taken to its razor-edge, argued with Neville’s typically jewel-like precision.

At its heart, The Art of War is a Taoist work. Its core principle is to blend with the natural order of things. That is the book’s approach to conflict and friction as it is to restoration and maintenance of peace.

The Richest Man in Babylon by George S. Clason remains the time-tested guide to moneymaking that teaches you—whatever your income or financial state—how to maximize your finances to prosper and break free of debt, limitation, and fear. This new edition features an introduction by popular voice of esoteric ideas Mitch Horowitz along with Mitch’s notes and appendices that update this classic guide to encompass current issues of health insurance, revolving debt, and the “13 Rules of Good Luck” in boosting your career and money.

“Formless intelligence” stands ready to carry out your wishes. With this key principle, success pioneer Wallace D. Wattles (1860-1911) introduced the world to The Science of Getting Rich. This edition of Wattles’ classic faithfully reproduces the author’s complete text as originally published in 1910. A new introduction by popular voice of esoteric ideas Mitch Horowitz contextualizes the historical background of the author and his pioneering publisher Elizabeth Towne.

In this authorized edition of Napoleon Hill’s The Master-Key to Riches, the philosopher of success describes the seventeen principles of wealth, productivity, and happiness available to all men and women. For both newcomers and longtime followers of Napoleon Hill’s work, The Master-Key to Riches is a vital guidebook to the time-proven steps that have transformed directionlessness or temporary defeat into enduring success.

In this amazing deluxe personal development collection, you will learn the magic secret to achieving what you most desire. In The Magic of Believing Claude M. Bristol will show you why “you are as your mind is,” and how to program your mind for success. Then, you’ll discover what Genevieve Behrend learned from her teacher, New Thought pioneer Thomas Troward, about tapping into Your Invisible Power so you can live the life of your dreams! Author Frederick van Rensselaer Dey will help you discover the mysterious “you” who cannot fail in The Magic Story.