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Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Tired of the hero's journey? Frustrated that funny, romantic, and comforting stories aren't taken seriously? Sad that the books and movies you love never seem to be critically acclaimed, even when they sell like crazy? The heroine's journey is here to help. Multiple New York Times best-selling author Gail Carriger presents a clear, concise analysis of the heroine's journey, how it differs from the hero's journey, and how you can use it to improve your writing and your life. Narrated by Starla Huchton.

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people's names).

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

“One of the great reporters of our time and probably the greatest biographer.” —The Sunday Times (London) From the two-time Pulitzer Prize-winning author of The Power Broker and The Years of Lyndon Johnson: an unprecedented gathering of vivid, candid, deeply moving recollections about his...

The Complete Art of World Building brings together volumes one through three in The Art of World Building series. This how-to guide will make listeners a master of inventing imaginary worlds and help a setting stand out from the multitude of fantasy and SF worlds audiences see.

From the Pulitzer-prize winning reporters who broke the news of Harvey Weinstein's sexual harassment and abuse for the New York Times, Jodi Kantor and Megan Twohey, the thrilling untold story of their investigation and its consequences for the #MeToo movement On October 5, 2017, the New York...

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list...

In The Clear Path to Self-Publishing, you’ll learn the practical system successful independent authors use to write, publish, and launch their books on Amazon without getting lost in complicated strategies. This step-by-step guide walks you through every stage of the publishing journey so you can focus on what truly matters: finishing your book and sharing it with readers.

“Still Writing offers up a cornucopia of wisdom, insights, and practical lessons gleaned from Dani Shapiro's long experience as a celebrated writer and teacher of writing. The beneficiaries are beginning writers, veteran writers and everyone in between.” —Jennifer Egan From Dani Shapiro...

NATIONAL BESTSELLER NAMED A BEST BOOK OF THE YEAR BY NPR, TIME, OPRAH DAILY, KIRKUS REVIEWS, GOODREADS, AND MORE “Brilliant…A high-spirited, exhilarating memoir.” —The Wall Street Journal “In Joyride, the takeaway often has as much to do with the art of living as the art of...

Verschiedene literarische Genres bedürfen entsprechender Voraussetzungen und Formen. Das Genre, das in unserem Fokus steht, ist das Drehbuch-Genre und - man wird es kaum für möglich halten - auch dieses Genre bedarf theoretischen Grundwissens. Wie alle anderen literarischen Gattungen folgt auch das Drehbuch festen Regeln in Bezug auf inhaltliche und formale Gestaltungsaspekte.

Penguin presents the audiobook edition of Airhead, written and read by Emily Maitlis. As anchor for the BBC's key political news programme, Newsnight, Emily Maitlis has interviewed some of the most powerful and controversial figures on the political scene. She plans each interview meticulously...

As the main spoken language of the Jews for more than a thousand years, Yiddish has had plenty to lament, plenty to conceal. Its phrases and expressions paint a comprehensive picture of the mind-set that enabled the Jews of Europe to survive persecution: they never stopped kvetching about God...

Hören Sie sich das IntensivHörTraining so oft an, bis das Wissen ein Teil Ihrer selbst ist. Sie werden sich im Alltag und in Prüfungssituationen...

From respected journalist, professor, and founder of the Writer's Symposium by the Sea, a book that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature Like a Professor. “Dean Nelson is one of the best interviewers around.”—Anne Lamott...

We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives. In his dazzling new book, de Botton takes twenty-five archetypal news stories - including an airplane crash, a murder, a celebrity interview and a political scandal - and submits them to unusually intense analysis with a view to helping us navigate our news-soaked age.

Writing guides are often full of 'tips' and 'tricks' either too broad to be useful, so specific they don't apply, or frustratingly vague. The On Writing and Worldbuilding series is here to change that. Volume III covers a whole new array of topics with applicable, clear, and practical discussions, be it writing character descriptions, compelling dialogue, or worldbuilding cities and towns. While written with an edge for science fiction and fantasy, the help found in this book applies to all genres. Volume III stands entirely independent of the first two volumes with entirely new discussions.

Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master. 

Elizabeth George offers a master class in the art and science of crafting a novel, sharing her wealth of experience with would-be novelists. Using her actual work to illustrate the various steps of novel writing that she explores in this audiobook, she illustrates her points about plotting, characterisation and technique with great clarity and generosity. Mastering the Process provides writers with practical, prescriptive, and achievable tools for creating a novel, editing a novel and problem-solving.