Ergebnis Anbieter "Penguin Audio" in Geschichte & Kultur

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

The People Vs Tech is an enthralling account of how our fragile political system is being threatened by the digital revolution. Bartlett explains that by upholding six key pillars of democracy, we can save it before it is too late. We need to become active citizens; uphold a shared democratic culture; protect free elections; promote equality; safeguard competitive and civic freedoms; and trust in a sovereign authority.

As technology races ahead, what will people do better than computers? It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. The best-selling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past.

The bicycle is a vestige of the Victorian era, seemingly out of pace with our age of smartphones and ridesharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than by any other form of transportation. Almost anyone can learn to ride a bike—and nearly everyone does. In Two Wheels Good, writer and critic Jody Rosen reshapes our understanding of this ubiquitous machine, an ever-present force in humanity's life and dreamlife, and a flashpoint in culture wars for more for than 200 years.

In 1916, Arthur Eddington, a war-weary British astronomer, opened a letter written by an obscure German professor named Einstein. The neatly printed equations on the scrap of paper outlined his world-changing theory of general relativity. Until then Einstein's masterpiece of time and space had been trapped behind the physical and ideological lines of battle, unknown. Eddington realised the importance of the letter - perhaps Einstein's esoteric theory could not only change the future of science but also restore the world of cooperative international science in a time of brutal war.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

Two leading data scientists offer an up-close and user-friendly look at artificial intelligence: what it is, how it works, where it came from and how to harness its power for a better world. Dozens of times per day, we all interact with intelligent machines that are constantly learning from the wealth of data now available to them. These machines, from smartphones to talking robots to self-driving cars, are remaking the world in the 21st century in the same way that the Industrial Revolution remade the world in the 19th.

Penguin presents the unabridged, downloadable audiobook edition of How We Got to Now by Steven Johnson, read by George Newbern. From Steven Johnson, the best-selling author of Where Good Ideas Come From, comes How We Got to Now, which tracks the surprising inspirations and unexpected consequences of the most influential innovations.

‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

Peter has motor neurone disease, a condition universally considered by doctors to be terminal. It will destroy his nerve cells, and he is told that within an average of two years, it will take his life, too. But, face to face with death, he decides there is another way. Using his background in science and technology, he navigates a new path, one that will enable him not just to survive but to thrive.

The titans of Silicon Valley are racing to build a single world-changing piece of software. They know that whoever gets there first will revolutionise our relationship with technology - and make billions of dollars in the process. They call it voice computing. Computers that can speak and think just as clearly as humans may seem like the stuff of science fiction, but they are mere years away from becoming a reality. In Talk to Me, veteran tech journalist James Vlahos meets the researchers at Google, Amazon and Apple who are leading the way to a voice computing revolution.

We are entering an empathy crisis. Most of our communication is conveyed through nonverbal cues - facial expressions, tone of voice, body language - nuances that are completely lost when we interact through our smartphones and other technology. The result is a digital universe that's emotion-blind - a society lacking in empathy. Rana el Kalioubi discovered this when she left Cairo, a newly married, Muslim woman, to take up her place at Cambridge University to study computer science.

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire.

Regardless of whether you work in an office, remotely, or hybrid, we are all virtual communicators. Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better. Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky’s cutting-edge social science research on remote communication tools.

What robot and AI systems are being built and imagined right now? What do they say about us, their creators? Will they usher in a fantastic new future, or destroy us? What do some of our greatest thinkers, from physicist Brian Greene and futurist Kevin Kelly to inventor Dean Kamen, geneticist George Church, and filmmaker Tiffany Shlain, anticipate about our human-robot future? For even as robots and AI intrigue us and make us anxious about the future, our fascination with robots has always been about more than the potential of the technology.

Radical, reasonable, deeply felt and disarmingly honest, How To Save the Internet sets out a blueprint for a new era of global cooperation in order to reform Big Tech while preserving the fundamental openness of the internet – and thus the greatest opportunity for development and democratic empowerment of our lifetimes.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.

A richly detailed and dramatic account of one of the greatest achievements of humankind. At 9:32 A.M. on July 16, 1969, the Apollo 11 rocket launched in the presence of more than a million spectators who had gathered to witness a truly historic event. It carried Neil Armstrong, Buzz Aldrin, and Mike Collins to the last frontier of human imagination: the moon.

A former top-level National Security Agency insider goes behind the headlines to explore America's next great battleground: digital security. An urgent wake-up call that identifies our foes; unveils their methods; and charts the dire consequences for government, business, and individuals.