Zeigt Titel in Geschäftsentwicklung & Unternehmertum

Revised and Expanded Edition. Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers...

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients?

Scrum is the most successful framework for agile product development, and much has been written about how to follow the Scrum process, but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners, offering an insight into the difference between good and great product ownership and explaining how the best product owners are driven to be successful.

Brought to you by Penguin. A remarkable man in possession of limitless curiosity and intellect, Elon Musk makes a fascinating subject. Tech reporter Ashlee Vance has shadowed him for a year to bring us an engaging and deeply personal account of the man who wants to send us into outer space...

Most developers use ChatGPT, GitHub Copilot, and other AI coding assistants like glorified autocomplete. A few use them as force multipliers that accelerate every aspect of software development, from initial architecture to final deployment. 150 High Performance Codex Prompts for Developers is your practical guide to becoming part of that elite group. This isn't another theoretical AI book. It's a battle-tested collection of prompts engineered specifically for real-world software development workflows.

Stop waiting for a technical co-founder. Stop spending months learning to code. Your startup idea doesn't have to stay trapped in a notes file anymore. Claude Code has changed everything about who can build software. This practical guide shows non-technical founders, solopreneurs, and product managers exactly how to use Anthropic's Claude Code to build, deploy, and scale real SaaS products in a single weekend. Written by Michael Patterson, an AI engineer leading 120+ developers at a Fortune 500 company, this book bridges the gap between having a vision and shipping a product.

There are thousands of books on millionaire thinking. The knowledge they offer isn't enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only one in five million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.  

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. 

If you listen to nothing else on innovation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to know your customers' "jobs to be done;" harness the benefits of design thinking; bring AI into the innovation process; keep bureaucracy and structure from stifling creativity; build a culture of experimentation; and become the disrupter in your industry.

This is your guide that takes you from zero to paying customers without wasting time, money, or sanity. Real, actionable insights to avoid the costly mistakes that sink most first-time founders.

Brought to you by Penguin. *An instant New York Times Bestseller* A momentous look at the private companies driving the revolutionary new space race, from the 3-million copy, New York Times bestselling author of Elon Musk In 2008, Elon Musk's SpaceX became the first private company to build a...

Football's data revolution has only just begun. The arrival of advanced metrics and detailed analysis is already reshaping the modern game. We can now fully assess player performance, analyse the role of luck and measure what really leads to victory. Now the race is on between football's wealthiest clubs and a group of outsiders, nerds and rule-breakers, who are turning the game on its head with their staggering innovations.

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and...

A groundbreaking exploration of how finding one's way later in life can be an advantage to long-term achievement and happiness. “What Yogi Berra observed about a baseball game—it ain't over till it's over—is true about life, and [Late Bloomers] is the ultimate proof of this. . . . It’s...

The entire Western world is in a state of economic and cultural collapse. The United States, Canada, almost all of Europe, and many other Western countries will collapse completely in your lifetime. In addition to this, the coming AI revolution could put millions of people out of work. After that, AI could change the entire concept of capitalism and money, perhaps not how you would like. All of this means you have only a few years left to make the money you want and protect it long-term for your family.

Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity. 

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn t about beating the competition at the old game. It s about inventing a whole new game defining a new market...

Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

A blueprint for how parents can stop worrying about their children’s future and start helping them prepare for it, from the cofounder and CEO of one of America’s most innovative public-school networks “A treasure trove of deeply practical wisdom that accords with everything I know about...