Ergebnis für "jonah" in Marketing & Vertrieb

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

Unlock the secrets to earning passive income with the Affiliate Marketing Power Pack Bundle! This 2-in-1 audiobook bundle provides everything you need to succeed in online affiliate sales, with a focus on Amazon’s powerful affiliate program. Whether you’re a beginner or looking to refine your skills, this bundle is your step-by-step guide to maximizing your earnings online.

In today's digital age, opportunities for online income are abundant, and affiliate marketing stands out as one of the most accessible and rewarding paths. This audiobook is your key to understanding, mastering, and maximizing your earnings as an Amazon affiliate. We take you on a journey through the world of affiliate marketing, offering a deep dive into Amazon's affiliate program and equipping you with the knowledge and strategies necessary to create a profitable online venture.

Welcome to the Clicks, Calls & Conversions Podcast. Every click and call your business receives is an opportunity to create a lasting, meaningful customer connection and conversion. Master every step of the customer journey from first click to close, the skills you need to get there, and how to overcome obstacles on the path to success. Hosted by Jeremiah Wilson.

Welcome to the Clicks, Calls & Conversions Podcast. Every click and call your business receives is an opportunity to create a lasting, meaningful customer connection and conversion. Master every step of the customer journey from first click to close, the skills you need to get there, and how to overcome obstacles on the path to success. Hosted by Jeremiah Wilson.

Are you a busy person and struggle to find spare time to learn about a complex and intimidating topic like blockchain? Do you want to have a solid foundation on blockchain but don’t know where to begin? Do you want to become an expert on the foundations of blockchain technology in the shortest time possible? Do you hate being a newbie and want to get to the next level as quick as possible?