Ergebnis für "jonah" in Wirtschaft & Karriere

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times...

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

Palabras mágicas cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los resultados que deseamos. Sumérgete en un fascinante viaje para descubrir el inmenso poder que las palabras y el lenguaje tienen sobre los resultados que deseas alcanzar.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why...

A Financial Times Book of the Month: "An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose." --Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg...

Comment persuader son patron, influencer un électeur, séduire un client hésitant ? Tous, nous souhaitons un jour ou l'autre entraîner l'adhésion de notre interlocuteur. Et si bien souvent, nous ne parvenons pas à nos fins, c'est parce que nous cherchons à le persuader plutôt qu'à comprendre ce qui l'empêche de modifier ses habitudes ou ses idées. Dans cet essai rythmé par autant de cas pratiques que d'exemples variés, Jonah Berger identifie les cinq principaux freins au changement, et nous donne les clés pour faire évoluer les esprits.

Unlock the secrets to earning passive income with the Affiliate Marketing Power Pack Bundle! This 2-in-1 audiobook bundle provides everything you need to succeed in online affiliate sales, with a focus on Amazon’s powerful affiliate program. Whether you’re a beginner or looking to refine your skills, this bundle is your step-by-step guide to maximizing your earnings online.

Do you want to master your mind, dominate your cravings and achieve superior results? Tired of losing the war against yourself? Than keep on reading.... Dreams abandoned in your closets, a fat belly, a job you hate, Every day wasted on a life you don't like is a day lost forever, and it doesn't have to be this way. Each one of us has the potential to take control of our minds and become a superior version of ourselves. Achieving our dreams and goals require a strong mindset, and a proper understanding of what is keeping you back.

The ultimate road map for landing your dream job, packed with true inspiring stories from more than sixty people who made profound changes in their lives and careers, plus practical advice from experts. “If you are ready to go for the life and the job you really want, Take the Leap is the...

In today's digital age, opportunities for online income are abundant, and affiliate marketing stands out as one of the most accessible and rewarding paths. This audiobook is your key to understanding, mastering, and maximizing your earnings as an Amazon affiliate. We take you on a journey through the world of affiliate marketing, offering a deep dive into Amazon's affiliate program and equipping you with the knowledge and strategies necessary to create a profitable online venture.

How do I get into a data science and AI career? What roles are available to me? Do I need a STEM degree or equivalent to work in this world? What does day-to-day life look like in various data science-related roles? Can I make a positive impact on society in this role? If you have ever wondered about the answer to these questions, then you have come to the right place: The Alan Turing Institute’s Spotlight Series. In this series, which is comprised of short videos and longer podcast interviews, we ask current data science professionals working across government and academia these exact ...

You don’t need a massive shop, expensive tools, or a big budget to build a thriving woodworking business. In fact, staying small can be your biggest advantage—with the right strategy. In Garage Shop Income, seasoned woodworking professional Stoane Loudenslager shares the insider strategies he learned from working in multimillion-dollar cabinet and furniture shops and now applies these to his own independent shop, aiming to guide other small, independent woodworking businesses.

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Welcome to the Clicks, Calls & Conversions Podcast. Every click and call your business receives is an opportunity to create a lasting, meaningful customer connection and conversion. Master every step of the customer journey from first click to close, the skills you need to get there, and how to overcome obstacles on the path to success. Hosted by Jeremiah Wilson.

Welcome to the Clicks, Calls & Conversions Podcast. Every click and call your business receives is an opportunity to create a lasting, meaningful customer connection and conversion. Master every step of the customer journey from first click to close, the skills you need to get there, and how to overcome obstacles on the path to success. Hosted by Jeremiah Wilson.