Ergebnis für "Twelve" in Marketing & Vertrieb

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list...

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from...

Everyone is selling, all the time - but not everyone sells well, and not everyone realizes that selling is what's happening. There are so many different departments that must come together in collaboration to ensure the successful delivery of a product - and consequently a satisfied customer - that everyone along the chain should, ideally, be selling all the time, to everyone, in every department. This book tells managers and salespeople what works when it comes to connecting all the dots and, just as important, what doesn't work.

Uber, Airbnb, Lyft, and Waze are examples of a whole generation of new companies taking the world by storm. Using data, analytics, and the sharing economy, they come out of nowhere to take over industries once dominated by huge companies. How do they cause such disruption? How do they take their new business models and jerk entire industries in a year or two? In Jerk: Twelve Steps to Rule the World award-winning author Christopher Surdak explains how these companies do what they do, why they are successful, and why their rise to dominance may be inevitable.

Über Kommunikation sprechen, ohne Sprechblasen zu produzieren? Wir geben unser Bestes. Der TWELVE Cast bringt zwei Hosts zusammen, die aus unterschiedlichen Blickwinkeln auf dieselbe Branche schauen – und dabei immer wieder neue Perspektiven eröffnen. Benjamin Majeron, Head of Digital bei Serviceplan PR & Content, und Felix Bartels, CMO der Serviceplan Group, sprechen in jeder Folge mit externen wie internen Expert:innen aus Unternehmen, Agenturen und der Medienwelt. Gemeinsam nehmen sie Branchenthemen unter die Lupe, diskutieren Trends, ordnen Entwicklungen ein und geben tiefe Einblicke ...

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of...

Each month, an estimated 500 million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan companies offering nothing but empty promises and outright lies. In this no-holds-barred book, Mark Davenport reveals the tricks and tactics of unscrupulous scammers who have perverted a once-viable enterprise.

A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it. GOING PUBLIC is a character-driven narrative centered on the last five years of...