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Filled with innovative strategies for success from a former branding expert, Emotion By Design will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. "The branding lessons in...

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

The National Book Award–winning story collection from the author of The Orphan Master’s Son offers something rare in fiction: a new way of looking at the world. “MASTERFUL.”—The Washington Post “ENTRANCING.”—O: The Oprah Magazine “PERCEPTIVE AND BRAVE.”—The New York Times...