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Former Nike CMO Greg Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion by Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers.

Winner of the Pulitzer Prize for his acclaimed novel about North Korea, The Orphan Master’s Son, Adam Johnson is one of America’s most provocative and powerful authors. Critics have compared him to Kurt Vonnegut, David Mitchell, and George Saunders, but Johnson’s new book will only further his reputation as one of our most original writers. Subtly surreal, darkly comic, both hilarious and heartbreaking, Fortune Smiles is a major collection of stories that gives voice to the perspectives we don’t often hear, while offering something rare in fiction: a new way of looking at the world.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.