Ergebnis für "The Names" in Marketing & Vertrieb

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

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Wahrscheinlich haben Sie auch schon oft darüber nachgedacht, was das Geheimnis mächtiger Persönlichkeiten ist...

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Mit seinem Namen bekannt werden, mehr aus seinem Leben machen, Einfluss ausüben, sinnvolle Ziele erreichen, Wertschätzung für die eigenen Leistungen erfahren...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

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Bridging the Gap Between How You Operate and How You Lead. Does your public presence match your level of expertise? The Lorrie Pearson Show is the space for coaches, consultants, entrepreneurs, and personal brands who are ready to transition from accidental habits to intentional mastery. Through the lens of strategic visibility, messaging clarity, and operational excellence, Lorrie Pearson breaks down how to build an impactful brand that converts attention into sustainable business growth. Whether you are navigating a major business pivot or looking to scale your authority, this show moves ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests. 

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Jeder Markenname hat eine Geschichte. Und ein guter Name kann eine Marke aufbauen, den Markt erobern und zum Synonym für Erfolg werden. Doch was steckt hinter der Namensfindung? Welche Herausforderungen gibt es? Und wie fühlt es sich an, wenn aus einer Idee plötzlich eine Marke wird? In „Name.Macht.Marke.“ spreche ich mit Menschen, die Naming- und Branding-Prozess erlebt haben – Markenverantwortliche, Entscheider und Experten, die mit mir einen Namen entwickelt haben und heute erzählen, wie aus dem Namen eine Marke wurde. Wie Namen entstehen – und was sie bewirken. ...

Some people find the map. I make it.This is Episode 1 of Unmapped — and before we go anywhere, I need to tell you why I started this.I've spent my career in the space before the space has a name. Before the category exists. Before the market knows it needs what you're building. I call it mapping unmapped territory — and it's less a skill I developed than an instinct I finally learned to trust.In this episode, I share the origin of that instinct: where it came from, what it cost me not to listen to it, and why I built a whole philosophy — and now a show — around it.If you've ever felt ...

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Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...

The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.

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Description Of the Show

From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond. A Podstars by OMR production.

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks listeners through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.