Ergebnis für "Propaganda" in Soziologie

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

Quizás sea en política donde el desarrollo de este fenómeno asentado en la última década en Occidente resulta más llamativo. Una representante pública entiende la destrucción de las infraviviendas de las personas sin hogar como un acto autopromocional. Otra aumenta su aceptación popular tras calificar de «mantenidos subvencionados» a los desfavorecidos afectados por una pandemia. Un alcalde se jacta de que no hará nada en absoluto por aquellos estudiantes y trabajadores que no pueden acceder a una vivienda digna en la ciudad que él gestiona.

"Manipulating Minds" delves deep into the labyrinthine world of propaganda, unearthing its historical roots, diverse applications, and evolving techniques....+

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

For all of the energy that the far right has demonstrated - and for all of the support that they receive from institutional conservatives in the GOP and affiliated organizations - the United States is experiencing an upsurge in left-wing social movements unlike any other in the past half-century, with roots not in the Democratic Party but Occupy Wall Street and Black Lives Matter. Drawing on his original reporting as well as archival research, O’Connor investigates how the capitalist class and the radical right mobilize racism to defend their interests....

Il ripetersi di episodi di razzismo impone una riflessione. Il racconto e l'analisi in sei articoli di Repubblica: Razzismo: due mesi di tiro al bersaglio, così si allunga la scia dell'odio, di Fabio Tonacci; Razzismo e aggressioni: la propaganda della destra per negare l'evidenza, di Sebastiano Messina; Ci vuole poco a diventare razzisti, ce lo spiega anche la matematica, di Lavinia Rivata; Aggressioni razziste: l'estate del nostro disonore, di Francesco Merlo; Il cardinale Bassetti: "Basta alimentare le paure, il virus xenofobo può riemergere", di Paolo Rodari.