Ergebnis für "Propaganda" in Medienwissenschaften

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Because we are continuously taking in information from a variety of sources, we are under constant threat from those who would intentionally (or accidentally) misinform - from foreign operatives, advertisers, politicians, and general scammers to our own friends and family. To better prepare you, IREX (International Research & Exchanges Board) has teamed up with The Great Courses to provide a guide for navigating this tricky landscape with this eight-lecture course designed to arm you with the skills you need to be a savvy media consumer.

Entiende la manipulación masiva y blinda tu pensamiento crítico al desarmar las herramientas de la propaganda política. Este análisis revelador transforma tu rutina de escucha en una profunda reflexión sobre cómo se moldea la conducta colectiva. Sumérgete en un viaje histórico...

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Verstehe die psychologischen Mechanismen historischer Massenmanipulation und die dunkle Macht politischer Propaganda. Wirf einen scharfen, faktenbasierten Blick auf die Kommunikationsstrukturen, die Gesellschaften spalten und Millionen mobilisieren. Erlebe hautnah, wie visuelle Reize und...

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon...

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

What if the greatest weapon of modern power isn't a bomb, a bullet, or an army—but the story you believe? The Propaganda Playbook pulls back the curtain on the hidden machinery of influence, revealing how governments, corporations, financial institutions, media organizations, and powerful individuals shape public perception—and how easily narratives can become accepted as truth.

In an illuminating analysis, Dr. Genevieve Guenther shows that the climate debate is not, in fact, neatly polarized, with Republicans obstructing climate action and Democrats advancing climate solutions. Partisans on the right and the left often repeat the same fossil-fuel talking points, and this repetition produces a centrist consensus upholding the status quo, even as global heating accelerates. Weaving this analysis through fascinating critical histories of the terms that dominate the language of climate politics Dr. Guenther shows how this consensus is established.

Uncover the history of mass persuasion and master the psychology needed to survive digital disinformation. Whether commuting to work or endlessly scrolling your social feeds, this thought-provoking journey exposes the invisible forces shaping your beliefs. See how rulers, revolutionaries, and...

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual"

A revelatory account of how words and actions combined to destroy Britain's colonial rule and secure Washington's American victory The American Revolution was not only fought on bloody battlefields, it was waged with the ink of pen and print. George Goodwin shows how the leaders of the American...

Master the psychology of mass influence and defend your daily media diet against weaponized disinformation. Perfect for your commute, this eye-opening exploration untangles the chaotic news cycle that fuels doomscrolling. Learn how ancient rulers and modern algorithms use the exact same tactics...

From one of our leading experts on disinformation, this inventive biography of the rogue WWII propagandist Thomas Sefton Delmer confronts hard questions about the nature of information war: what if you can't fight lies with truth? Can a propaganda war ever be won? In the summer of 1941, Hitler...

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

Noticias falsas, medias verdades, rumores amplificados y narrativas diseñadas para engañar y polarizar circulan todos los días por medios, redes sociales y conversaciones cotidianas. Mario Campos, especialista en medios de comunicación y opinión pública, expone con claridad y ejemplos cómo funciona la maquinaria de la desinformación: quién la impulsa, por qué encuentra terreno fértil y de qué manera los ciudadanos terminamos participando como víctimas y, muchas veces sin saberlo, en su propagación.

Propaganda has become an inescapable part of modern American society. On a daily basis, news outlets, politicians, and the entertainment industry - with motives both dubious and well-intentioned - launch propagandistic appeals. In Propaganda and American Democracy, eight writers explore various aspects of modern propaganda and its impact. Contributors include leading scholars in the field of propaganda studies.

Are you drowning in information but starving for truth? Fact-Finding in the Fake News Era is your practical, non-partisan roadmap for a world where facts and fiction blur. Within weeks, these evidence-based methods become second nature.