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THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

We're living in a new era of storytelling, where AI tools like ChatGPT are revolutionizing the writing process. Now, any writer—including YOU—can harness this technology to produce high-quality fiction without the same creative drain. Most authors haven't yet tapped into this potential—which is where you can gain a massive advantage in today's competitive market.

‘The bombshell book everyone is talking about’ DAILY MAIL ‘A radio genius … the maestro of the show’ EVENING STANDARD As presenter of Radio 4’s Today, the nation’s most popular news programme, John Humphrys was famed for his tough interviewing. He has been at the heart of...

If you watch the news, you already know what pretty much everyone knows: everything is worse than ever. Politics, crime, big Pharma, the environment. According to media, what is worse than ever? Every freaking thing. And you interact with this message virtually every day. The rate of media consumption has never been higher.

In "How to Argue like a Journalist," Peter E. Grey offers a prescriptive, well-structured guide that empowers you to communicate persuasively in any situation. This practical audiobook is filled with step-by-step techniques you can apply immediately.

Now you’ve got every tool you need to publish like a boss. The Internet’s full of publishing advice. Sadly, it’s also a tangled web of info that can hurt sales and sometimes get you blacklisted. How do you find solid publishing advice that actually works? In Publish Like a Boss, Honorée Corder and Ben Hale combine their decades of publishing experience to present a streamlined (and super simple) blueprint to help propel your book from the bottom of the charts to a profit center.

Bringing together Matt Taibbi's most incisive and hilarious work from his "Road Work" column in Rolling Stone, Smells Like Dead Elephants shines an unflinching spotlight on the corruption, dishonesty, and sheer laziness of our leaders.

America's favorite writing coach returns with a guide to writing clearly and honestly in a world full of lies, propaganda, and misinformation. The darker and more dystopian the future appears, the more influential public writers become. But with so much content vying for our attention, and so...

From columnist and author of Marley and Me, John Grogan, comes a collection of more than 80 newspaper articles. In pieces that reflect his unique understanding of the crazy-quilt world we inhabit, Grogan shows us all sides of the human condition. From the fragility of life at a crosswalk to cell phones driving us to distraction (as we drive!), from turning the tables on telemarketers to the Iraq War coming home to a small town in Pennsylvania, these pieces are filled with insight and sensitivity.

We all know how to tell stories just like we all know our native language, having heard both since we were born. People, however, who study their native language discover there's much they misunderstood or simply didn't know. The same is true of story when we look at it more carefully. With topics that include the theory of story as model, the fractal key to narrative complexity, and the art of the long form, this volume will show you the essence of stories and storytelling.

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

In Think Like a Publisher: 33 Essential Tips to Write, Promote, and Sell Your Book, Randy Davila explains the nuances of the publishing industry in plain English and gives authors all the tools necessary to be successful in today's rapidly changing publishing world.

Discovering Characters helps writers find the exteriors and interiors, public and private. We’ll dig around the foundations and climb to the roof. We’ll explore the open rooms and the storage closets. We’ll peek into rooms inhabited by such characters as diverse as Elizabeth and Darcy, the Iron Man, Aragorn and Frodo, Travis McGee, Medea, Macbeth, and Nanny McPhee.

As a writer, I think I have a pretty cool job. There cannot be many occupations where you are allowed to spend countless hours in private contemplation, just imagining. Clearing my head (which often involves going for a walk or taking a cycle ride along the beach) is a very important aspect of my creative process (or at least that is what I tell my family and the people I work for). When my mind drifts, it takes me down a whole new career path, one that I spent most of my teenage years (who am I kidding, most of the last four decades) dreaming of. In my mind, I'm a rock star.

With humor, wit, and undeniable insight, Julius unpacks 20 profound lessons every honest marketer needs. Dive deep into the psyche of your audience, understand the art of persuasion, and build campaigns that not only convert, but also foster trust and lifelong loyalty. For anyone who's ever chuckled at that "too-good-to-be-true" email pitch, this audiobook will resonate, inspire, and redefine the way you view marketing. In a world overflowing with fleeting attention, Anthony Julius offers a fresh perspective, challenging marketers to not just capture eyes, but win hearts.

What makes a book sexy? I’m not talking about erotica per se, but what is the difference between a book you eagerly devour and a book you slum your way through? While there are individual exceptions, the most objective difference between a good story and a downright terrible one is simple—it all comes down to the writing. It’s either good writing, and we can forgive the technical flaws a little more easily, or it’s bad writing, and bad writing is just bad. Good writing is more than just good writing. Good writing is sexy.

Writing a book can be a daunting task, but conducting research to support your writing can be just as challenging. With "Top Ten Steps to Research Like a Pro," you'll learn how to conduct research like a pro, from identifying your research needs to analyzing your findings. This book provides practical tips on how to use reliable sources, develop a research plan, and organize your materials effectively. You'll learn how to take detailed notes, keep track of citations, and analyze your research to identify patterns and themes.

I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers - not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.