Ergebnis für "Hidden" in Marketing & Vertrieb

Why do customers hesitate or walk away even when the offer is great? How do you sell more without cutting prices or adding benefits? What are the three critical mistakes that ruin most sales efforts? The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers. Packed with real-world case studies, this audiobook shows you how to remove the invisible barriers that stop customers from acting and how to apply powerful principles that make your offers more persuasive.

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks...

Good ideas are killing great companies. A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second. Every late-stage failure, every “pivot,” is a testament to this. When you’re wrong about the market, you cannot be right about the product, so why is innovation done this way? Needs-Driven Innovation—inspired by Stanford University’s Biodesign—turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

The Next Gold Rush Is Here… But this time, it’s not in the riverbeds of California—it’s on the digital frontier of decentralized finance (DeFi). The Hidden Digital Gold Rush: Decoding DeFi is your map to staking a claim in this seismic shift, where you don’t need to mine to strike it rich. This audiobook is NOT about drowning you in blockchain jargon or turning you into a tech wizard or a finance expert. It’s about giving you the tools to seize control of your financial future in a world where trust in banks is crumbling.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

In The Work Before the Work, leading sales professionals Paul M. Caffrey and Phil M. Jones reveal the six hidden habits that set sales superstars apart, and how to unlock them in yourself. But be advised: You will find approximately zero “hacks”, and not a single “trick” in these minutes. And at no point will you discover a “hidden secret”. Instead, you’ll discover the meticulous thinking, questioning, and preparation that the best of the best practice unconsciously, and learn how to ritualize your sales preparation so you, too, can join their ranks.

In The Hidden Business of Real Estate, Dominic D. Roybal reveals a hard truth: real estate is not just about selling homes; it’s fundamentally about marketing yourself. This isn’t another beginner’s guide filled with superficial scripts and clichéd hustle advice. Instead, it provides an honest, in-depth analysis of what truly distinguishes agents who get chosen from those who are overlooked.

E-commerce SEO and digital subscriptions are more connected than they appear. From driving traffic to online stores to building recurring revenue models, SEO ensures visibility, trust, and customer engagement. This article explores how optimization strategies designed for e-commerce translate dirctly into the growth of subscription services. By examining parallels across industries, we uncover how discoverability and user intent shape long-term success in today’s digital economy.

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life. Brand ON! is a must-listen if you are an entrepreneur trying to maximize your potential in today’s markets. Brandon reveals the hidden opportunities and inspires immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment.

Join creative director Traci Deck and a cast of insightful, interesting people from the team at lmno as we look for the hidden potential in everything. We'll be talking about where our ideas and innovation come from, how marketing is (or isn't!) changing, and what we miss about our very first jobs!

A business' current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Don't let this happen to you!

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

Greetings, and welcome to ’The Hidden Insights’. I’m Alex, your host, ready to take you on a journey through intriguing episodes. Stay tuned!

For CEOs, executives, and investors in small to midsize B2B technology companies, this book provides a clear blueprint for transforming your marketing and GTM approach to unleash hidden value, especially leading up to a transaction or exit event. The AI-fueled wave of business transformation is digital-first, customer obsessed, infinitely scalable. B2B technology companies that don't get the modern growth engine right, will be left behind by those that do.

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.