Ergebnis für "Hörbücher" in Inhaltserstellung & Soziale Medien

Meta wants to silence her voice. You can hear her words. 'Devastating . . . funny . . . highly enjoyable . . . A Bridget Jones’s Diary-style tale of a young woman thrown into a series of improbable situations' The Times 'Jaw-dropping . . . A tell-all tome' Financial Times Sarah Wynn-Williams...

Kate Conger und Ryan Mac erzählen die wahre Geschichte hinter der Übernahme von Twitter durch Elon Musk! Der Kauf von Twitter für 44 Milliarden Dollar durch den reichsten Mensch der Welt ist anders als alles, was in der Wirtschaft oder den Medien bisher geschehen ist. Ein streitbarer, launischer CEO entschied nach der Übernahme 2022 darüber, was unter freie Meinungsäußerung fiel – und was nicht.

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

From “brainrot” memes and incel slang to the trend of adding “-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues.

Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab. Engagement Rates sinken seit Jahren, da Bots einen enormen Anteil der Interaktion ausmachen. Für viele Nutzer werden soziale Medien dadurch immer unattraktiver. Sie wechseln in neu entstehende digitale Communitys, die ein geschütztes Umfeld frei von Falschinformationen und plumper Meinungsmache bieten.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Wege aus dem Zeitalter der Lüge. Wem oder was können wir noch glauben? Digitale Neuheiten wie Social Bots oder Deepfakes, aber auch Täuschungen durch Medien und Politik erschüttern zunehmend unser Vertrauen in die demokratischen Institutionen. Die Verfassungsrichterin Elisa Hoven zeigt, worin die größten Gefahren dieser Entwicklung liegen und was wir tun müssen, um den gesellschaftlichen Frieden zu retten.

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallised in this essential bible for digital marketing.

Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

‘Hey, how you doing readers? Adam Buxton here… Let's begin with a recap. No, don't skip it! It's great stuff in the form of a montage of scenes from a film that would certainly revive the flagging fortunes of the cinema were it to be made: The Adam Buxton Story…’ So begins Love You, Bye – Adam Buxton’s wonderful follow up to the bestselling Ramble Book.

Rising star New York Times technology reporters, Kate Conger and Ryan Mac, tell for the first time the full and shocking inside story of Elon Musk’s unprecedented hostile takeover of Twitter and the forty-four-billion-dollar deal’s seismic political, social, and financial fallout. This is the defining story of our time told with uncommon style and peerless rigor. In a world of viral ideas and emotion, who gets to control the narrative, who gets to be heard, and what does power really cost?

Der Psychiater Manfred Spitzer zeigt in diesem Hörbuch welche Auswirkungen Smartphones auf unsere Kinder haben. Denn immer mehr Studien belegen die negativen Langzeitfolgen auf die Entwicklung und seelische Gesundheit. So sind inzwischen in Südkorea nahezu alle Jugendliche (!) kurzsichtig - bedingt durch das stundenlange Glotzen auf das winzige Smartphone-Display, ähnliche Daten gibt es auch aus Europa. Studien aus England belegen auch, dass Smartphones geradezu fatale Auswirkungen auf die schulische Leistung haben.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

This isn’t just another book about tips and tricks. It’s your step-by-step guide to thriving in the fast-paced world of social media—powered by smart strategy, human creativity, and AI that actually helps instead of overwhelming you. Perfect for creators, entrepreneurs, influencers, digital marketers, and everyday social media users who want to grow with intention, this book walks you through what it really takes to succeed online—with purpose, clarity, and sustainable consistency.

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Endlich digitale Balance finden. Anna Miller hat den Ratgeber für eine digitale Ernährungsumstellung geschrieben. Sie greift neueste wissenschaftliche Erkenntnisse aus der Positiven Psychologie, Neuropsychologie, Motivations- und Beziehungsforschung auf und stellt das Digitale in einen größeren Zusammenhang. Dieses Hörbuch gibt konkrete Tipps und Übungen an die Hand, damit wir uns unseres eigenen Umgangs und Konsums mit Smartphone und Bildschirm bewusst werden und gleichzeitig eine neue Vision für ein gutes Leben entwickeln können.