Ergebnis für "George" in Wissenschaft & Technik

Bridges the gap between AI and neuroscience by telling the story of how the brain came to be. 'I found this book amazing' Daniel Kahneman, Winner of the Nobel Prize in Economics and bestselling author of Thinking Fast & Slow The entirety of the human brain’s 4-billion-year story can be...

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Brought to you by Penguin. The world has finally awoken to the reality of climate breakdown and ecological collapse. Now we must face up to its primary cause. Capitalism demands perpetual expansion, which is devastating the living world. There is only one solution that will lead to meaningful...

At a time when many people around the world are living into their 10th decade, the longest longitudinal study of human development ever undertaken offers some welcome news for the new old age: Our lives continue to evolve in our later years and often become more fulfilling than before. Begun in 1938, the Grant Study of Adult Development charted the physical and emotional health of over 200 men, starting with their undergraduate days. The now-classic Adaptation to Life reported on the men's lives up to age 55 and helped us understand adult maturation.

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them.

NEW YORK TIMES BESTSELLER Celebrated futurist Ray Kurzweil presents an “elaborate, smart, and persuasive” (The Boston Globe) view of the future course of human development. “Artfully envisions a breathtakingly better world.”—Los Angeles Times “Startling in scope and bravado...

Technologically there's never been a better time to search for a new earth beyond our solar system.

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

The National Road is the first narrative history of the federal project—begun decades before the nation itself was born and ranging through the 1830s—that connected the United States across the Alleghenies and into the western frontier. Starting with a young Washington's dream of uniting the...

Brought to you by Penguin. A TIMES AND TELEGRAPH BOOK OF THE YEAR Today many of us live indoor lives, disconnected from the natural world as never before. And yet nature remains deeply ingrained in our language, culture and consciousness. For centuries, we have acted on an intuitive sense that...

Von Prof. Dr. Georg Mols, D.E.A.A., MBA & Romina Hohenhaus Klinik für Anästhesiologie & Operative Intensivmedizin Ortenau-Klinikum Lahr, Schwarzwald Im Podcast besprechen wir die physiologischen und pathophysiologischen Grundlagen des pulmonalen Gasaustauschs und des respiratorischen Systems, Diagnose- und Therapiemöglichkeiten respiratorischer Störungen. U.a. sprechen wir über die Einstellung der Beatmung oder assistierten Spontanatmung, HighFlow und NIV, die Bauchlage und viele andere Maßnahmen. Der Podcast richtet sich sowohl an Einsteiger in die Anästhesie und Intensivmedizin als ...

Equal parts Sapiens, Behave, and Superintelligence, but wholly original in scope, A Brief History of Intelligence offers a paradigm shift for how we understand neuroscience and AI. Artificial intelligence entrepreneur Max Bennett chronicles the five “breakthroughs” in the evolution of human...

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Brought to you by Penguin. In How Flowers Made Our World, biologist David George Haskell redefines our understanding of flowers, casting them as powerful revolutionaries at the heart of Earth's story. Far from being mere ornaments, flowers have shaped the very fabric of life on our planet. Their...

The National Book Award–winning epic chronicle of the creation of the Panama Canal, a first-rate drama of the bold and brilliant engineering feat that transformed global trade routes and shaped modern American history, as told by Pulitzer Prize–winning author and master historian David...

When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respective worldviews at the level of basic morality.

Haben Sie sich schon einmal gefragt, warum Ihr Flugzeugfenster ein kleines Loch hat? Aus welchem Grund sich Ihre Verdauung ausgerechnet in der Luft unangenehm bemerkbar macht? Oder ob Turbulenzen wirklich so gefährlich sind, wie sie sich anfühlen? Wie großartig wäre es, Antworten auf all diese Fragen direkt aus dem Cockpit zu erhalten ... Geht nicht? Geht doch! Der erfahrene Pilot Hans-Georg Rabacher nimmt Sie mit an Bord und bietet spannende Einblicke in die Welt des Fliegens.

From the ancient Greeks to Buddhism, our ability to check reality and recalibrate has fascinated philosophers for thousands of years. Yet it is only recently that we've developed the technology to create a rigorous science of self-awareness, what we call metacognition. Head of the Metacognition Lab at University College London, Stephen Fleming is the world's leading expert in this new field of neuroscience. In Know Thyself, he explains both the vast potential of metacognition and why it is that we still so often get it wrong. 

This classic in the field of ufology is filled with hard-hitting eyewitness testimony of one of the most important events of all time: the actual recovery of a UFO outside of Roswell, New Mexico, in 1947. For more than seventy years, government authorities have led us to believe the wreckage was merely a very conventional weather balloon - but the witnesses who were there continue to tell a different story. Witness to Roswell once again provides a "can't put down" written account of what really transpired in Roswell decades ago. 

 Brains Through Time examines how vertebrate nervous systems evolved in conjunction with other organ systems and the planet's ecology. Surveying an enormous range of information on genes and proteins, sensory and motor systems, central neural circuits, physiology, and animal behavior, the authors reconstruct the major changes that occurred as vertebrates emerged and then diversified.