Ergebnis für "For the Win" in Marketing & Vertrieb

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.

In his characteristic no-nonsense approach, Horst Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry. In Excellence Wins, the cofounder and former president of the...

Wir leben in einer Sichtbarkeitsökonomie: Produkte und Dienstleistungen, die nicht sichtbar sind, werden von Kundinnen nicht wahrgenommen. Musste Sichtbarkeit früher mit hohen Budgets für TV- und Anzeigenwerbung teuer erkauft werden, lässt sich hochwertige Sichtbarkeit heute planbar und mit geringen finanziellen Mitteln herstellen. Leserinnen erfahren hier, wie sie in 6 Schritten smarte Sichtbarkeit für ihr Unternehmen erreichen, um besonders relevante Zielgruppen anzusprechen und so ihren Umsatz signifikant steigern.

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

Recognition is like rocket fuel: it powers you to reach heights you never believed possible. If you think winning business awards is out of reach, a waste of time and money, or that they are all just a fix and you wouldn't win even if you tried, this audiobook will change your mind. "WIN!" is packed with everything you need to know to win business awards. Expert guidance and clear steps to follow make it faster, simpler and easier than ever before to raise your profile, grow your business and accelerate your journey to success.

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways...

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition.

Win the deal before you say a single word. Why do two salespeople with the same training, product knowledge, and experience produce such different results? The answer isn’t in what they say—it’s in what they show. Every handshake, every glance, every movement broadcasts a message that either builds trust or quietly destroys it. Top performers know this secret and use it to close deals long before the conversation begins. Now, you can too.

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective. Master sales...

Brought to you by Penguin. The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges. The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It...

Serve 2 Win, the first in a series of business guidebooks by entrepreneur coach and serial business owner, Mitch Durfee, offers an unusual approach to launching a small business. The single most successful basis for any entrepreneurial endeavor is that of being of service. Not only does a service-to-others approach attract customers and clients, it rewards business practitioners with an unshakeable sense of purpose, undergirded by the inherent happiness of using their expertise to assist others in need of help.

Whether you’re looking for clients, investors, or employees, you need to know how to pitch your products, services, and ideas in a way that is most likely to secure you the deal. Justin Cohen’s internationally acclaimed six-step formula is designed to do just that. Having taught and refined his Pitch to Win program for five years, and having helped secure numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in Pitch to Win, the audiobook.