Ergebnis für "Cool" in Marketing & Vertrieb

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Cool Comfort Chronicles is a practical and engaging podcast by 7Days Aircon Servicing Singapore Pte Ltd, where we explore everything you need to know about keeping your indoor spaces cool, clean, and comfortable. From energy-saving tips to tackling common aircon issues, our episodes are designed to make air conditioning care simple and stress-free for homeowners, businesses, and everyone in between. Whether you’re curious about maintenance best practices, repair insights, or the future of eco-friendly cooling, we bring expert voices and real-world experiences straight to your ears. Midway ...

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Welcome to ChillTalks: The Cool Comfort Podcast by SoCool, your go-to source for everything air conditioning in Singapore’s tropical climate. Each episode dives into the world of aircon care — from energy-saving tips to expert maintenance advice — helping you keep your home or office comfortably cool all year round. We bring you certified professionals from SoCool, Singapore’s trusted aircon service experts, to share real insights and simple ways to get the most from your A/C. Whether you’re dealing with low cooling, strange noises, or gas issues, we’ll help you understand how to ...

Freaking Cool Indies: Your Blueprint to Indie Game Success. More than just a podcast, it's your indiepreneur toolkit. We cut through the noise to deliver research-backed marketing insights, practical publishing advice, and motivational stories from successful devs. Learn how to craft killer elevator pitches, build thriving communities, and navigate the wild world of game marketing. We're here to help you not just make games, but sell them. Join us and turn your indie dream into reality.

Een globale pandemie heeft voor salesprofessionals van de ene op de andere dag hun vertrouwde salesbenadering overhoop gehaald. Verkopen op afstand was de enige reddingsboei, maar deze virtuele manier van verkopen eiste een upgrade van mindset en vaardigheden. De nieuwste categorie topverkopers werkt hybride en benadert klanten via diverse kanalen. Videocalls, telefoon en sociale media zijn een evenwaardige aanvulling op face-to-face gesprekken. Bovendien is de hybride verkoper een veranderingsarchitect: hij daagt klanten uit om bestaand gedrag, tools en processen anders te bekijken.

We call this an almost podcast. Why? We have tried to make it as consumable as possible. We’re taking a look at the brand marketing and creative space, to dissect their work, the industry and all that comes with it. We hope you’re able to engage, be entertained and learn a thing or two.

A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned. There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood. Cool Radio Stories is just that cool radio stories from cool radio people.

Com puc aconseguir client per Internet? Com em puc diferenciar de la diferència? Per què la gent no interactua amb els meus posts? Comunicació estratègica és el pòdcast on t’explico com destacar, connectar i vendre en digital a través d’exercicis concrets i molt fàcils d’aplicar! Jo soc la Rosa Cools i ajudo a emprenedors i petits negocis a posar focus i direcció a la seva comunicació perquè puguin deixar de dependre del boca-orella. Si vols millorar la comunicació de la teva marca per poder complir els teus objectius de negoci, segueix-me!

Faites des contenus qu'on a envie de regarder! 👀 Je vous invite à explorer avec moi le monde de la création de contenu, de la vidéo au format vertical (TikTok, Reels, YouTube Shorts...) et de la publicité en ligne. Un objectif : vous aider à comprendre les plateformes de social media et gagner en vi-si-bi-li-té! Du débutant total au pro de la vidéo, venez découvrir UGC, un podcast Ultra Giga Cool.

For years, ‘water cooler talk’ has been a natural way for people in the workplace to come together and connect on common interest topics in what would otherwise be a formal environment; it boosts morale, improves culture and gets the creative juices flowing! Some of the best workplace ideas and conversations happen through face-to-face conversations around the ‘water cooler,’ so just as the name implies, The Sitecore Water cooler Podcast is a casual conversation between colleagues and peers centered around all things Sitecore. This podcast is an outlet for various Sitecore experts ...

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant ...

Bob Poole has over 50 years' experience in Sales & Marketing. He is the author of four books, including the bestseller, Listen First - Sell Later®. Here at the Water Cooler Hangout, we chat with influential and successful guests who share their real-life stories about their careers and companies. Their successes, failures, and stories will resonate with you and leave you wanting to hear more. We'll learn how all of us are connected and how we share the same kind of challenges, fears, wants, needs, and dreams. Our sincerest desire is that you hear something today helps you create the job, the ...

Welcome to the Marketing Water Cooler Podcast! The show where we answer one marketing question each show to keep it simple, keep it actionable, and keep you in motion. When we’re not leading the dance ourselves, we’re bringing you CMOs, VPs, and functional marketing leaders to discuss what they are doing to win in today’s competitive B2B marketplace: strategy, channel development, branding, paid, everything. Whether you are an owner or leader looking to elevate your marketing game or a fellow marketer looking to tap into this virtual marketing water cooler, this podcast is for you.

Always Be Cool = Live by the Golden Rule. Bobby Kerr & Darren Copeland showcase your community's top business, sports, and real estate leaders, sharing tips and tricks to help you reach your personal and professional goals.

The shipping industry is the backbone of international trade, contributing to the globalisation and development of the world, but it's the shipping people who makes the world go around. This is where you meet the maritime professionals, strong characters with an interesting background.

You're about to embark on a journey that will change your life forever. With the power of the internet business has transformed forever and you now have the potential to sell your own products to millions across the country. You will be a part of this digital revolution allowing millions to get rich and live more fulfilling lives!