Are you looking for that digital solution that can bring more local accounts into your business while also making your station attractive to young sellers looking for a career in digital media?

Scott Murray just might have a solution for you.

Over a decade ago, Scott left his radio station management position to start his company after he realized the strength of concept for a program, he was running on the stations. Today, Scott's firm, Big Deals Media, provides over 100 markets with a simple to execute digital platform that raises the radio station's presence in a crowded digital playing field and brings solid monthly cash to a station's bottom line

His coupon business may be old in concept; however, Scott has modernized the old radio auction concept into a contemporary money maker bringing $100,000s of new revenue and dozens of new accounts back to radio in small markets just like yours.

Give a listen as Scott shares his Cool Radio Story about taking a great idea, improving its execution, and scaling it to be an easy plug and play option for stations across the country.

You will also hear how Scott's company has transformed the fundraising power of your station.

SHOW NOTES

Scott Murray

BIG DEALS MEDIA

651-334-8015

https://bigdealsmedia.com/

Example of Beth Mann's Store:

https://cadiz.bigdealsmedia.net/

Will Payne is a third-generation operator who now leads a family business of over 20 radio stations in Eastern Oklahoma and northern Texas. Will shares his evolving strategies on how you remain vital to your community for over seven decades. Though his commitment to local radio remains strong, he is also a visionary who sees the future of video streaming and its importance to his company’s presence. Listen in as Payne takes us through the steps to achieving video success and how he charges 3 and 4x as much for his video products thus improving his company’s overall bottom line by 30%.  

The Payne motto has been. “Just go Out and Love People,” and for 70 plus years the communities the Payne family has served reflect that passion. Payne's radio story is cool but it is also informative. He refuses to rest on the station’s laurel and continues to innovate with each day and new technology. Listen in to Payne's travails in the world of digital video and learn from his mistakes as you set out to explore this new world of Radio consecutiveness.

Over the years, long-time broadcasters, the Payne family have assembled seven radio stations, six FM and one AM, with a combined area that covers nearly all of Eastern Oklahoma.

SHOW NOTES

email:

Will@payneradiogroup.com

Radio stations: http://paynemediagroup.com/

High School Football: http://hugofootball.com/

Mevo Cameras: https://www.bhphotovideo.com/c/search?Ntt=Mevo%20Cameras&N=0&InitialSearch=yes&ap=Y&gclid=Cj0KCQiAosmPBhCPARIsAHOen-MNvbnmQqAzEUp2kcuM2ay-s8OurprdEl2zAKS9NZZ8wFiw3nCeXJgaAqRwEALw_wcB

Lou Vito is a lifetime learner and on today's show, he shares a great deal of what he has learned as a radio leader for years. Find out how a background as a wrestling coach led to insights as a salesperson and how even today, decades into his career, he continues to learn new things. Vito shares his training regiment for new hires, as well as, a deep dive into is a foray into video production and sales for his organization. His sources for sales training might surprise you.

The bulk of Vito’s staff has been with him for thirty play years. Listen to him explain how this came to be and how you can build strong teams. Also hear how Peak of Ohio keeps it local, cause as Lou says “When we play a song, we cease to be local.”

Show Links

Email: lvito@vtcohio.com

Radio station: https://www.peakofohio.com/

TV channel: https://www.peakofohio.com/pages/index.cfm?id=1639