Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through how to dial in your Google Ads targeting. They break down why geo targeting is the single most important part of any Google Ads campaign and how easy it is to accidentally waste thousands of dollars by targeting the entire country instead of your service area. Dan explains how your ads should mirror the structure of your website, how your service pages and city pages work together, and why proper geographic targeting will make or break your campaigns.

They also go deep into keyword targeting and the difference between exact match, phrase match, and broad match. Dan explains when each one should be used, why broad match has become more relevant as search behavior evolves, and how Google now interprets long conversational searches in ways it never did before. They talk through seasonality, how to adjust ads based on the time of year, and why certain pests deserve their own seasonal headlines. Dan also breaks down demographic targeting and why Google’s machine learning now makes it far less relevant than most people think.

To wrap it up, Dan explains how keywords, demographics, and zip code targeting work together inside a modern Google Ads account. He talks through how Google tests your headlines and descriptions, how to use variations to improve performance, and which negative keywords matter most for pest control companies. This is a simple and clear walkthrough of how to set up the right targeting from the start so your Google Ads budget actually produces customers instead of wasted spend.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO and a number two bestselling author in the pest control industry, to break down everything you need to know about Google Ads. Dan explains how pest control companies should structure campaigns the same way they structure a proper website, with separate campaigns for each service and separate ad sets for each city. He shares why this structure improves quality scores, lowers costs, and makes it far easier to scale.

They also get into the major differences between search ads, Performance Max, and display ads. Dan explains why search ads produce the strongest ROI, when PMAX can be useful for bigger companies, and why Google is pushing advertisers in that direction. He also covers how often you should review your campaigns, how much ongoing work is actually required after the initial setup, and why failing to check your analytics can quietly cost you leads and revenue.

To wrap up, Dan breaks down how to track performance correctly. He explains how to connect Google Ads with Google Analytics and Google Search Console, how to set up conversion events the right way, and why every campaign should have its own call tracking number. If you want a clear and simple way to understand Google Ads for pest control, this episode gives you the full blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this extended Facebook group masterclass, Danny Leibrandt and Jake Sheldon break down everything pest control owners need to know to turn Facebook groups into a long term, high volume acquisition channel. The series begins by explaining how to choose the right groups, how to create introduction posts that build trust, and how to craft value driven content that positions you as the local authority. Danny and Jake cover the difference between personal profiles and business pages, the structure of high performing posts, and the importance of starting with simple templates rather than reinventing the wheel. They also explain why value always outperforms promotions and how to design a posting calendar that scales across dozens of local communities.

From there, the series moves into deeper strategy. Jake explains how to stay in good standing with group admins, how to avoid the behaviors that trigger bans, and how to build personal relationships that protect your access to high producing groups. Danny and Jake also cover how to convert interest into customers, including how to approach commenters, how to send effective soft touch messages, and why you should always move conversations to the phone rather than trying to close over messenger. They outline the full sales flow, the importance of speed to lead, and the steps owners must take to track results group by group so they know exactly where their revenue is coming from.

The series concludes with a full breakdown of automation, systems, and virtual assistants. Jake explains how to document posts, how to organize every group in a spreadsheet or a CRM, and how to train virtual assistants to handle posting, scheduling, and engagement. He also shares how to maintain accountability, how to gradually delegate sales activities, and how to use AI to streamline research and content creation. Across all five videos, Danny and Jake present a complete operating system for mastering Facebook groups, generating leads consistently, and growing a pest control company through trust, value, and scale.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and owner of a wide portfolio of service businesses that includes pest control, cleaning, and moving companies. The focus of the conversation is how to automate and systemize Facebook group marketing, which Jake has used for years to generate consistent and predictable lead flow. Danny and Jake begin by discussing the posting scripts themselves and why simplicity matters. Jake explains that his proven templates work far better than complicated promotional posts, and that most business owners should rely on these templates until they master the rhythm of value driven content. They also talk about how owners can use ChatGPT to generate suburb lists, locate local groups, and eventually produce new value posts based on the same structure.

Danny and Jake then explore the operational side of managing dozens of Facebook groups. Jake explains that while software can help with tracking and organization, the real leverage comes from virtual assistants who can handle posting, editing, scheduling, and engagement. He shares how his own virtual assistants write posts, upload videos, maintain spreadsheets, and manage the daily workflow across nearly two hundred groups. Jake emphasizes that virtual assistants allow owners to focus on higher value tasks, and that the cost is incredibly low compared to the amount of time saved. He also explains how owners can use simple systems to track every group, including the posting date, the post link, and the leads that came from each group.

The episode closes with guidance on accountability, sales, and delegation. Jake explains how to keep virtual assistants on track through shared spreadsheets and clear daily processes, and why owners should initially handle the sales calls themselves rather than delegating conversions to a virtual assistant. As the company grows and the owner becomes comfortable with delegation, the virtual assistant can gradually take on more responsibility. For pest control companies that want to generate leads consistently and predictably while removing themselves from the day to day work, this episode provides a complete blueprint for automating Facebook groups and turning them into a long term growth engine.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of home service companies that includes pest control, moving, and cleaning businesses. Together they focus on one of the most important parts of the Facebook group strategy, which is converting the attention you generate into real customers. Danny and Jake begin by revisiting the posting rhythm that creates consistent interest. They cover the introduction post, the weekly value posts, and the priming posts that spark large comment threads. From there they shift into what actually happens when people begin engaging. Jake explains why messaging must be soft, simple, and personal, and why discount based outreach harms conversion instead of increasing it.

The conversation then moves into the mechanics of turning interest into closed sales. Jake outlines two paths that occur inside Facebook groups. Some people will comment publicly and need a short message from you to acknowledge their interest. Many others will reach out privately, which Jake says is the ideal scenario because the intent is already high. He stresses the importance of responding quickly and always asking for a phone number rather than attempting to close the sale inside Messenger. Once you get them on the phone, the conversation is the same as any other standard sales call. You listen to their problem, walk through the service, overcome objections, and get them onto a recurring plan. Jake also shares why speed to lead is non negotiable and why notifications on your personal profile must always be turned on.

Danny and Jake close the episode by discussing measurement and improvement. Jake explains that without tracking, most owners have no idea how many customers they are actually gaining from Facebook groups. He walks through a simple Google Sheet method along with a more advanced Go High Level pipeline, both of which allow you to tag leads by group and monitor which communities produce the highest return. With proper tracking in place, you can put more effort into the groups that consistently convert and stop wasting time in the ones that never produce. For anyone using Facebook groups or planning to start, this episode offers a clear process for taking interest and turning it into real, measurable growth.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of service companies that includes pest control, moving, and cleaning businesses. Together they break down one of the most important topics in the Facebook group strategy, which is how to avoid getting banned. Danny and Jake open the conversation by addressing the most common mistakes owners make, especially promotional posts that promise discounts or deals. Jake explains why these posts used to work years ago but are now one of the fastest ways to get removed from a group. He emphasizes that value driven content is the only reliable path to long term success and that this approach consistently produces far more leads than direct pitching.

Danny and Jake then explore the dynamics between group members, admins, and business owners. Jake shares the exact process he uses to build goodwill with group admins, especially in the groups that are generating real revenue. He explains how he reaches out to thank admins, offers to buy them lunch, sends gifts, and even provides free service when a group is producing at a high level. Jake also breaks down the difference between healthy engagement and behavior that looks like spam, such as responding to every comment with a phone number or website link. He explains why this often triggers complaints and why it is smarter to let comments build and respond with a single soft call to action at the end.

The episode ends with a practical discussion about what is realistic and what to expect as you begin posting at scale. Jake notes that bans can happen, especially when owners are new and still learning the right posting rhythm, but he also explains that consistent value posting significantly reduces the risk. He encourages owners to focus on relationship building, avoid aggressive pitching, and only double down on the groups that are producing meaningful results. For anyone who wants to use Facebook groups as a long term acquisition channel, this episode provides a clear roadmap for staying in the groups, staying in good standing, and maximizing the reach of your content.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a portfolio of service companies that includes pest control and moving businesses. They break down what pest control owners should be posting inside Facebook groups, which Jake views as one of the most powerful and most overlooked free channels in the industry. The conversation begins with the foundation of the entire strategy, which is the introduction post. Jake explains why every owner should introduce themselves in every group, even if they have been a member for years, and how to write a simple introduction that builds trust. He also explains why the post should always include a wholesome photo of yourself, your team, your family, or even a pet, because these images perform far better than discounts, promotions, or ads that feel sales driven.

Danny and Jake then walk through the next stage, which is the social proof post. Jake recommends thanking the group publicly after you receive support or land a few customers, which naturally signals that other people are choosing your business. From there, the strategy moves into consistent value posting. Jake explains how to repurpose short form videos into group content, such as showing how to remove ants from a deck or how to deal with mice in a garage. He emphasizes that teaching people how to solve their problems actually increases sales because it builds authority and trust, and it keeps you top of mind inside the community. Jake also shares priming posts that create large comment threads, such as asking whether people have been seeing certain bugs in the area, which often produces a natural list of highly qualified leads.

The episode finishes with a discussion on long term success inside these groups. Jake explains why engagement is essential, especially in the groups that consistently drive the most leads. He recommends tracking which groups produce sales, dropping the ones that never deliver results, and doubling down on the ones that stay active and continue to grow. He also notes that posting at scale becomes far easier with a virtual assistant who can handle the daily activity for a few dollars per hour. For pest control owners who want to grow through community engagement and build a strong local presence without spending on ads, this episode provides a clear and proven playbook for what to post inside Facebook groups.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a multi-million-dollar portfolio of service-based companies spanning pest control, moving, and other home-service industries. Jake has generated thousands of leads through free organic social strategies, and one of his most effective methods is using Facebook groups. In this conversation, Danny and Jake break down exactly why Facebook groups work, how they build brand visibility at scale, and why owners should treat them as one of the highest-ROI activities available. Jake explains why every service business should be using them, how they generate reach without ad spend, and how consistent posting can put your brand in front of tens of thousands of local residents for free.

Danny and Jake dive into how to actually find the best groups, starting with local community groups, networking groups, business-owner groups, suburb groups, local mom groups, and even niche groups like dog-walking communities. Jake shows how to use Facebook’s search filters properly, why adding city and suburb names is essential, and how to build a master list of dozens of groups across your entire service area. They discuss which groups to avoid—such as buy/sell/trade communities—and why volume matters more than people realize. Jake shares how he personally joined more than 170 groups and posts in ten per day, rotating once per week, creating over 200 touchpoints per month without ever spamming the same audience twice. He also explains when to use your personal profile versus your business page, and why personal posting almost always performs better.

The episode closes with tactical advice on getting accepted into groups that screen heavily, including borrowing a client’s address, asking admins directly, or having customers post on your behalf. Jake walks through how to build strategic partnerships inside these groups, how to turn local business-owner communities into referral engines, and how even residential-focused groups can lead to commercial opportunities. By the end, business owners learn not just which groups to join, but how to think about the bigger picture: relationship-building, brand repetition, partnerships, free exposure, and consistent posting. It’s a complete, practical guide to using Facebook groups as one of the most powerful—and most overlooked—organic strategies in pest control and home services.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing