Your Name on a Bottle: The Behavioural Genius Behind Share a Coke
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Your Name on a Bottle: The Behavioural Genius Behind Share a Coke
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What happens when you swap an iconic brand logo for your name? Magic. In this episode of Why It Works, we dive deep into Coca-Cola’s legendary “Share a Coke” campaign — a simple idea that became a global phenomenon.
You’ll learn:
- What the campaign was and how it evolved
- How it reversed a decade-long sales slump
- The 5 powerful behavioural principles that made it wildly successful
- How you can apply the same tactics in your own marketing
Whether you’re a marketer, entrepreneur, or just fascinated by what drives human behaviour, this episode breaks down the psychology that turned a soda into a social movement.
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💡 Brought to you by Market Behaviorally — where smart marketing meets behavioural science.
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