In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today.

From influencer fatigue and trust erosion to why follower count is no longer the primary success metric, this conversation explores how relatability, engagement, and connection now outperform reach. You’ll learn when micro-influencers drive real action, when macro still makes sense, and why influencers can’t fix unclear messaging, weak funnels, or broken strategy.

If you’re questioning whether influencer marketing is actually worth the investment—or wondering why past campaigns didn’t convert—this episode will help you decide when to use influencers, how to use them wisely, and when to focus on owned content instead.

If this episode changes how you think about influence, share it to your stories and tag @youherditherepodcast—because influence isn’t about being seen by everyone, it’s about being trusted by the right people.

You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to talk about launching a beauty brand at 15, growing up alongside your business, and using social media as a long-term brand-building tool.

From early experimentation and founder-led credibility to transparency, boundaries, and avoiding burnout, this conversation breaks down what it really looks like to scale with purpose in one of the most saturated industries online. If you’re building a brand, creating content, or navigating social media as a founder, this episode is your reminder that longevity always beats likes.

🎙 Subscribe & follow @youherditherepodcast for more real conversations at the intersection of social media, business, and brand-building. If this episode resonated, leave a review and share it with a founder who needs to hear it.

➡️ Connect with Zach and explore Formula Z by following @formulazcosmetics and @zachdishinger

In Episode 26 of You Herd It Here, Kassie and co-host Sofia break down the psychology behind calls to action that actually convert and why most brands are asking for action at the wrong moment, in the wrong way.

From clarity and relevance to emotional safety and buyer readiness, this episode explores why CTAs fail when they feel pushy, vague, or premature—and how small shifts in language can dramatically change outcomes. You’ll learn why CTAs aren’t buttons, but psychological bridges, and how social media requires engagement-first actions before conversion ever happens.

If your content is getting views but not results, this episode will help you rethink how you ask for action and design CTAs that feel helpful, natural, and aligned with how people actually behave online.

If this episode shifts how you think about conversions, share it to your stories and tag @youherditherepodcast—because content that converts isn’t louder, it’s smarter.

Using your voice online shouldn’t come at the cost of your mental health—and advocacy doesn’t have to be loud to be powerful. In Episode 25, Kassie sits down with Brittany Sinitch, educator, speaker, Forbes 30 Under 30 honoree, and founder of The Unbreakable Organization, to explore how healing, advocacy, and social media can coexist with care and intention.

After surviving the Parkland shooting, Brittany stepped into activism not just as a response, but as a form of healing. From redefining what it means to be “unbreakable” to building community through storytelling, theatre, and education, this conversation unpacks how she uses social media as a trauma-informed space for connection—without burnout, retraumatization, or performative outrage.

Together, Kassie and Brittany discuss healing through collective voice, advocacy with boundaries, and what it looks like to lead online with empathy while still creating real impact. If you’ve ever wondered how to show up authentically, protect your energy, or use your platform responsibly, this episode is a reminder that intention matters—and so does humanity.

🎙 Subscribe & follow @youherditherepodcast for more conversations at the intersection of social media, advocacy, and real life. If this episode resonated, leave a review and share it with someone who could use a reminder that healing and impact can happen together.

➡️ Connect with Brittany and learn more about her work by following The Unbreakable Organization and supporting their mission to turn voice into action.

https://www.theunbreakableorg.com

https://www.instagram.com/fivefootoneteacher/

https://www.instagram.com/theunbreakableorg/

Big brands may dominate the billboards—but micro-brands are dominating culture.

In Episode 24 of You Herd It Here, Kassie and co-host Sofia break down why 2026 is the year of precision, not volume—and how hyper-focused brands are outperforming broader strategies online.

From micro-communities and niche audiences to trust-driven content and scalable systems, this episode explores what it really means to be a micro-brand (hint: it’s not about being small—it’s about being strategic). You’ll learn why algorithms favor clarity, why the right thousand followers beat a million passive ones, and how brands are scaling by going deeper—not wider.

If you’ve been trying to speak to everyone and wondering why it’s not converting, this episode will challenge your approach and help you rethink how growth actually happens in 2026.

Key takeaways include:

• What defines a true micro-brand—and why they outperform online
• The rise of micro-communities and why belonging drives faster conversions
• How to build content and systems that scale within a niche
• Why saves, shares, and watch time matter more than likes
• How narrowing your focus can actually accelerate growth

If this episode gives you clarity, share it to your stories and tag @youherditherepodcast to help more creators and brands embrace the micro-brand movement.

Burnout, chronic stress, and misinformation aren’t signs that your body is broken—they’re signals asking for support. In Episode 23, Kassie sits down with Dr. Jessika Negrin, board-certified Doctor of Acupuncture and founder of Gatherise Wellness, to unpack how modern medicine, holistic care, and social media can work together to heal, educate, and empower.

From nervous system regulation and accessible medicine to building trust online as a licensed practitioner, this conversation explores how Jessika uses digital education to extend care beyond the clinic—without losing compassion, credibility, or boundaries. If you’ve ever felt overwhelmed, dismissed, or curious about holistic healing, this episode is your reminder that balance is possible and education is power. YHIH EP 23 Transcript

🎙 Subscribe & follow @youherditherepodcast for more conversations at the intersection of social media, wellness, and real life. If this episode resonated, leave a review and share it with someone who could use a little more balance.

➡️ Connect with Dr. Jessika and learn more about her work by following @gatherisewellness and @drjessika_

In Episode 22 of You Herd It Here, Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026.

The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveals about what’s actually working — and what’s quietly falling apart.

They unpack the biggest holiday marketing mistakes brands keep repeating (hello, last-minute planning and endless discounts), why “posting just to post” never pays off, and how ignoring emotional storytelling costs you more than a bad CPM. On the flip side, they spotlight what did work in 2025: community-driven content, clear messaging, smart retargeting, personality-led campaigns, and systems built to scale without burnout.

You’ll walk away with tangible lessons you can apply immediately — how to audit your workflows, balance ads and organic, plan earlier, simplify your messaging, and use holiday analytics as a blueprint for the year ahead.

If you want 2026 to feel intentional instead of reactive, this episode is your playbook.

🎙 Subscribe & follow @youherditherepodcast for more strategy-forward conversations. If this episode sparks ideas, share it to your stories and help more marketers join the herd.

You’re craving connection, searching for your people, and wondering how to build a community that feels real—but it doesn’t happen by accident. In Episode 21, Kassie sits down with creative community-builder (and honorary GOAT) Julia Sergison to unpack how intention, curiosity, and shared experiences can reshape your life and career.

From coworking desks to international trips, art clubs to supper clubs, Kassie and Julia explore what it means to gather people in a world that often feels disconnected. Whether you’re building a career, a creative practice, or a circle of friends, this episode is your reminder that community isn’t found… it’s created.

🎙 Subscribe & follow @youherditherepodcast for more conversations on creativity, connection, and the humans who make life better. If this episode resonates, leave a review or share it with someone who’s looking for their people.

➡️ Connect with Julia and explore her creative gatherings by following: @jserg @jsergcreative @artclubftl