XOX Floral - The Sustainable Florist Titelbild

XOX Floral - The Sustainable Florist

XOX Floral - The Sustainable Florist

Von: XOX Floral - Kristen Somerville
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 A podcast for flower lovers and florists wanting to connect with others in the New Zealand flower market. Kristen Somerville of XOX Floral, a sustainable, seasonal florist studio in Taupo, NZ talks to florists and flower growers about what it's like operating in such a small, isolated market. This is for those on their floristry journey, craving a connection with others in the industry but scared to reach out in such a small, competitive market for fear of rejection. There are so few jobs, that most florists have to create their own work, learning by doing and making mistakes. This is about creating a community of flower lovers learning from each other and making our industry stronger as a result.It can be a nerve wracking journey taking what you love and turning it into a business, especially if you're wanting to do things in a more sustainable, ethical way. There's also the issue of balancing your creative ideals on the one hand and customer demands on the other. XOX Floral started out as a hobby business in the garage but is now a full service florist with its own premises. It has embraced the sustainable, slow flower movement, using only New Zealand grown flowers and doesn't use floral foam, or any sprayed, dyed or bleached florals in its work, but it's not always easy standing by your principles when customers don't necessarily understand your ideals.© 2023 XOX Floral - The Sustainable Florist Erfolg im Beruf Kunst Ökonomie
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  • Introducing The Sustainable Florist Podcast with Kristen and Philip Somerville

    Introducing The Sustainable Florist Podcast with Kristen and Philip Somerville
    Sep 5 2021

    Kristen Somerville of XOX Floral explains how she went from being a passionate flower lover to florist with her own studio in Taupo, New Zealand.  The nerve wracking journey of taking what you love and turning it into a business, despite not having any formal floristry training or business experience.  Being a florist can be a scary, lonely time as a creative in a competitive market, balancing your creative ideals on the one hand and customer demands on the other.

    XOX Floral calls itself a sustainable florist and has embraced the slow flower movement, using only New Zealand grown flowers in its work.  While fresh floral designs are the mainstay of the business it is becoming widely known for its dried flower selection and wildly, beautiful dried floral wreaths.
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    20 Min.
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