Ranking #1 on Google isn’t enough anymore. In this Lawyer Mastermind Podcast episode, Casey, Rob, Leann, and Steve dive into how personal injury firms can drive real growth through brand strategy, community engagement, PPC, LSAs, and smart SEO. It’s all about strategy, intent, and connecting with real people. The team also explores content quality, zero-click searches, accident blogging, and why consistency beats chasing trends.

💡 Watch now to move beyond rankings and build real marketing momentum!

Chapters:

00:00 – Intro: Why Ranking #1 Isn’t Enough in 2025

00:39 – Rob’s Take: Full-Page Visibility Beats Just Ranking First

01:42 – Diversifying Strategies: SEO, PPC, LSAs & Google Maps

02:29 – Strategy Over Rankings: How to Really Win in PI Marketing

03:58 – Real Estate on SERPs: The Importance of Visibility

04:29 – Keyword Strategy: Going Beyond “Car Accident Lawyer”

05:30 – Budget-Based Targeting: Long-Tail vs. Competitive Terms

07:13 – Branding & PPC: Protecting and Growing Local Presence

08:45 – Zero-Click Searches & the Rise of AI Overviews

11:00 – Informational vs. Transactional Content Explained

13:06 – Content Audit: Focus on What Converts, Not Just Traffic

14:00 – Accident Blogging: High-Intent, Sensitive Strategy

17:15 – Emotional Connection: Content That Converts, Not Just Ranks

19:43 – StoryBrand Marketing: Messaging That Resonates

21:27 – Humanizing Marketing: Authenticity Over AI Automation

23:07 – Final Takeaways: ROI, Quality Leads & Better Content

26:45 – Key Advice: Stick With Strategy, Avoid the Shiny Object Trap

27:20 – Action Items: What to Do If Your Firm Is Plateauing

30:51 – Share Your Wins: Using Client Success Stories in Marketing

#PersonalInjuryMarketing #LawFirmSEO #LegalMarketing #SEO #PPC #GoogleRanking