What makes retail truly magical? In this captivating episode, we turn the tables on retail advisor Melissa Moore, who previously joined us to discuss banishing retail buzzwords to Room 101 on her podcast The Retail Tea Break. This time, she shares the five elements of retail that fill her with genuine passion and excitement.

Melissa brings decades of retail experience to the conversation, from her Saturday job at 16 to her current roles as a retail advisor, podcast host, and university lecturer. Her enthusiasm for nurturing future retail talent shines through as she discusses her work with apprenticeship programs, helping tomorrow's retail leaders blend practical experience with academic knowledge.

The heart of our discussion reveals Melissa's retail loves: the people who make retail a vibrant, unpredictable industry; the theatrical elements that transform stores into stages for memorable experiences; the thrill of discovery when customers find exactly what they need; technology that genuinely enhances the shopping journey; and those special moments that create lasting emotional connections with customers. Each element intertwines to create the magic that keeps retail relevant and exciting in our digital age.

We also explore how AI might become retail's helpful colleague rather than its replacement, freeing staff to focus on meaningful customer interactions. Melissa shares brilliant examples from retailers like IKEA, Fortnum & Mason, and Lush who excel at creating immersive, shareable experiences that drive loyalty and sales.

The conversation wraps with a passionate plea for retailers to improve often-neglected touchpoints like fitting rooms and click-and-collect services—practical insights that demonstrate how attention to detail separates good retail experiences from truly great ones.

Join us every two weeks for new episodes that explore retail innovation, technology, and the human connections that make shopping special. Follow the link in the description to learn more about BOXTEC and how we're powering retail with purpose.

Luxury retail and self-checkout technology might seem like unlikely companions, but Harrods has proven this combination can dramatically enhance the customer experience. In this fascinating conversation with Paul Reid, Harrods' Senior Retail Systems Manager, we uncover how one of the world's most iconic department stores transformed its bustling Food Hall and Chocolate Hall through innovative self-service technology.

When self-checkouts were first introduced at Harrods in 2018, there were understandable concerns about how they would align with the store's legendary customer service reputation. Yet customers embraced the technology immediately, setting the stage for a retail evolution that would culminate in what Paul describes as "self-checkout saving Christmas." The most dramatic improvement came from reimagining the entire customer flow – creating a single queue feeding both manned and self-service tills rather than separate lines, and adding additional self-checkout units. The results were remarkable: during peak Christmas periods, queues that previously took 15-20 minutes to clear now dispersed within "single-digit minutes." Today, the six self-checkout stations handle more transactions of higher value than the four manned tills.

What makes this retail transformation particularly valuable is that it succeeded in one of retail's most challenging environments. Unlike traditional stores with defined entrance and exit points, Harrods' Food Hall features multiple entry ways, creating complex customer flow challenges. Their success suggests that with thoughtful implementation focusing on the entire customer journey – not just the technology itself – self-checkout can enhance virtually any retail environment from luxury to everyday shopping. Looking ahead, Harrods is exploring AI-powered innovations to further improve the experience while maintaining the premium service their customers expect. Retailers considering similar transformations would be wise to follow their lead in prioritizing customer flow rather than simply adding technology.

Ready to learn more about innovative retail solutions? Follow the link in our show notes to discover how BoxTech is powering retail with purpose, from design and integration to ongoing support.

Finding clothes that actually fit is a universal struggle, but it's not your body that's the problem—it's the entire fashion industry. Julia Reynolds, the retail veteran who helped bring Florence and Fred to life at Tesco, has spent her career watching consumers struggle with ill-fitting clothes while retailers battle astronomical return rates and mounting sustainability challenges.

After experiencing this frustration firsthand, Reynolds founded Rey House and its tech arm Tru-Size, harnessing the power of generative AI to revolutionize how clothes are designed and sized. The current fashion model expects consumers to fit into standardized clothing, but Reynolds flips this approach entirely: "We are trying to create clothes to fit people, not trying to find people to fit the clothes."

The numbers are staggering—UK returns alone cost retailers £7 billion annually, with 93% due to improper sizing or fit. Through sophisticated body scanning technology capturing 20,000 measurement points, Reynolds' team discovered something remarkable: human bodies naturally cluster into seven distinct shape categories, and the mythical "hourglass figure" celebrated since the 1950s doesn't actually exist in their data. Even more fascinating is how modern habits like smartphone use have created "tech neck," physically altering how clothes need to fit our shoulders.

Tru-Size's software integrates with existing design systems, allowing manufacturers to create garments specifically for real body shapes—not idealized forms. With three body shapes representing 64% of the population, retailers can dramatically reduce returns while consumers finally find clothes that fit their actual bodies. The implications for sustainability are equally profound, potentially eliminating thousands of tons of textile waste annually.

Ready to experience clothes designed for your actual body? Follow Julia Reynolds' journey as she transforms fashion one accurately sized garment at a time.

The rugged Cornish coastline isn't just a picturesque holiday destination – it's the beating heart of one of Britain's most distinctive fashion brands. In this fascinating conversation with Seasalt's CIO Adam Cotgreave, we explore how a chance purchase of an Army surplus store in rainy Penzance transformed into a thriving retail business with 78 stores across the UK and an expanding global footprint.

Adam shares the remarkable story of Seasalt's evolution from practical workwear roots to becoming a fashion-forward brand that authentically captures Cornwall's rich heritage. Twenty years ago, when sustainable fashion meant "beige, brown, drapey sacks," Seasalt pioneered colorful, creative designs using organic cotton – establishing themselves as innovators long before sustainability became an industry buzzword.

We delve into the brand's strategic expansion across British market towns and their thoughtful approach to international growth. From their first US store opening in Falmouth, Massachusetts to partnerships with retail giants like Nordstrom and Bloomingdale's, Adam reveals how Seasalt maintains its authentic Cornish identity while adapting to different markets. The discussion also touches on Germany's strong affinity for the brand, where Northern European landscapes mirror Cornwall's natural beauty.

Despite the challenges facing retail – from Brexit uncertainties to pandemic disruptions and economic pressures – Seasalt continues to thrive by focusing relentlessly on customer experience and staying true to its core values. As Adam puts it, successful modern retailers need "absolute relentlessness" and the ability to adapt continuously without compromising what they stand for.

Join us for this insightful conversation about authentic brand building, sustainable fashion, and navigating the ever-changing retail landscape with purpose and resilience. Whether you're a retail professional, fashion enthusiast, or simply curious about how local heritage can inspire global success, this episode offers valuable lessons from Sea Salt's remarkable journey.

In next week's episode of 'What's in the Box', Andrew interviews Adam Cotgreave, CIO of Seasalt, discussing the brand's roots in Cornwall, its evolution from a practical clothing store to a fashion lifestyle brand, and its ambitious plans for global expansion. Adam shares insights on the importance of sustainability, adapting to market changes, and maintaining consumer confidence in a volatile retail environment.

In this clip, Adam discusses the brand's heritage and where it all began as an army surplus store in Penzance.

Ever wondered what connects a Rugby World Cup champion with cutting-edge sustainability? Andy Gomarsall MBE takes us on a fascinating journey from elite rugby to pioneering the circular economy revolution.

The conversation begins with Andy's unique perspective on professionalism, having signed his first professional rugby contract in 1996 after years of the sport operating on an amateur basis. He shares remarkable insights into how Sir Clive Woodward's meticulous approach transformed England's rugby culture—from changing into fresh kit at half-time to psychological tactics like painting visiting team rooms in depressing colours. These seemingly small details created the winning edge that culminated in that unforgettable 2003 World Cup victory.

But the most compelling part of Andy's story is how seamlessly these elite sports principles translate to business success. Now serving as Executive Director at n2s Limited, he's tackling one of our era's greatest challenges—electronic waste and resource scarcity. His company is pioneering "urban mining" techniques that recover precious metals from outdated technology infrastructure, creating a circular model that reduces environmental impact while generating economic value. Working with major telecommunications providers like BT, they're processing thousands of tons of equipment from decommissioned networks, turning potential waste into valuable resources.

The parallel between sports excellence and business innovation becomes crystal clear as Andy explains how culture forms the foundation of high performance in both arenas. "If you see successful businesses, I can pretty much guarantee their culture is phenomenal," he notes. His perspective on generational differences in sustainability awareness offers both urgency and hope—while lamenting the "lack of speed to change" compared to sports, he's optimistic about younger generations who instinctively understand circular principles.

Ready to discover how championship mindsets create business transformation? Listen now and gain invaluable insights from someone who's excelled at the highest levels in two completely different fields.

In this clip of episode 4 of 'What's in the Box', host Andrew Busby speaks with Andy Gomarsall, a former England Rugby World Cup winner and current executive director at N2S Limited, about the lessons learned from professional sports and how they translate into business practices. In this clip, Andy describes the amazing attention to detail that went into England's preparation for the 2003 rugby World Cup, which they subsequently went on to win. The full episode drops next Tuesday 21st in which Gomarsall goes into what business can learn from elite sport.