In next week's episode of 'What's in the Box', Andrew interviews Adam Cotgreave, CIO of Seasalt, discussing the brand's roots in Cornwall, its evolution from a practical clothing store to a fashion lifestyle brand, and its ambitious plans for global expansion. Adam shares insights on the importance of sustainability, adapting to market changes, and maintaining consumer confidence in a volatile retail environment.

In this clip, Adam discusses the brand's heritage and where it all began as an army surplus store in Penzance.

In this clip of episode 4 of 'What's in the Box', host Andrew Busby speaks with Andy Gomarsall, a former England Rugby World Cup winner and current executive director at N2S Limited, about the lessons learned from professional sports and how they translate into business practices. In this clip, Andy describes the amazing attention to detail that went into England's preparation for the 2003 rugby World Cup, which they subsequently went on to win. The full episode drops next Tuesday 21st in which Gomarsall goes into what business can learn from elite sport.

What does it take to design retail spaces that captivate customers, build brand loyalty, and withstand the test of time? David Dalziel, the visionary behind some of the most recognizable store designs on the high street, reveals the fascinating journey behind four decades of retail innovation.

From humble beginnings designing pubs in 1983 (while being paid in cash that he kept on his mantelpiece), David and his partner John Pow built a design powerhouse that would transform retail environments worldwide. Their big break came with River Island (then Chelsea Girl), leading to a remarkable 25-year partnership. "We spent five hours together every Wednesday for 25 years," David recalls, highlighting how these deep client relationships—not just individual projects—defined his career success.

The conversation takes us through David's extensive work with Primark, following their expansion from a single UK store to international locations like Madrid's stunning Gran Via flagship. He offers candid insights about the current retail landscape, arguing that physical stores remain crucial for building customer loyalty: "The web is a fulfillment tool, but I don't think it recruits fans as much as the space can." This philosophy underpinned the award-winning EE Studio at Westfield White City, which reimagined telecommunications retail by creating an open, welcoming environment where customers could simply wander in, enjoy free coffee, and engage with the brand without pressure—boosting footfall by 400%.

Now pursuing his artistic "Life After Work" venture in Primrose Hill, David has returned to his roots in furniture design while creating artwork free from client constraints. His custom pieces, made in collaboration with a Welsh craftsman, allow him to express his creativity while maintaining connections to his extensive network in the retail world.

Whether you're a retail professional, design enthusiast, or simply curious about how our shopping environments are created, this episode offers rare insights from a master who has shaped how we experience brands in the physical world. Follow David's current work at portfolio-n8.com or on Instagram.

What happens when you take a pharmacy leader with an OBE and put him in charge of reimagining retail in the telco industry? Pure innovation.

Asif Aziz, Retail Director at EE, brings a refreshingly human-centered approach to retail. Drawing from his early days as a market trader and his 27-year career at Boots, Aziz shares his philosophy that "care and commerciality are two sides of the same coin" – deliver exceptional customer experiences and business success naturally follows.

The conversation takes us inside EE's groundbreaking Studio store at Westfield White City – a 4,000 square foot space that's anything but a traditional phone shop. This award-winning retail concept features room sets and experience zones that have been carefully curated to demonstrate how cutting-edge technology and connectivity are enhancing everyday life – allowing customers to get a taste of future living.

Beyond building first-in-class retail experiences, EE is also tackling meaningful societal challenges through initiatives like its "Safer SIMs" programme, which helps parents navigate children's technology use with age-appropriate plans and expert guidance. This reflects Aziz's belief that technology companies have a responsibility to help customers through increasingly complex digital landscapes – a perspective gained during his experience leading Boots' COVID testing response when he witnessed firsthand how tech barriers prevented people from accessing essential services.

The results speak volumes: 47 EE Experience Stores nationwide with double-digit increases in footfall wherever these new stores open. In an era when many question the relevance of physical retail, Aziz demonstrates that stores thrive when reimagined as destinations for education, exploration, and genuine human connection.

Ready to experience the future of retail? Visit an EE Experience Store and discover how technology stores can be enjoyable, meaningful, and surprisingly human.

What happens when a fashion industry veteran finds herself single and sixty? Fiona Lambert's transformative journey from retail executive to author and social media sensation reveals the unexpected joys of midlife reinvention.

After decades shaping beloved British fashion brands including Next, George at Asda, and Jaeger at M&S, Lambert found herself facing redundancy just months before her 60th birthday. Rather than seeing this as an ending, she recognized a rare opportunity to redefine herself. "It was an incredible window of opportunity," she shares, "a full-blown French window!" This pivotal moment, coupled with the amicable end of her 31-year marriage, launched her into uncharted territory – from fitness transformation to navigating dating apps for the first time since her twenties.

Lambert's approach to this new chapter embodies her personal philosophy: "Never too late, never too old." When her fitness journey photos appeared in The Times, the overwhelming response revealed a hunger for positive representations of vitality in later life. This led to her first book, "Invincible Not Invisible," followed by "S.A.S. Sixty and Single: Your Survival Guide To Dating," a dating guide born from her own adventures and misadventures – including an encounter with what the Daily Mail dubbed a "Tinder Swindler." With candour and humour, she shares how she's transferred skills from her retail career, such as understanding customer psychology, creative thinking, and brand building, to create content that resonates with audiences navigating similar life transitions.

What's most striking about Lambert's story is her willingness to embrace vulnerability while developing resilience against criticism. "The Power of No, the Joy of Yes" might be her next book title, she suggests – saying no to limitations and yes to unfamiliar opportunities has opened doors to television appearances, social media influence, and climbing Kilimanjaro. Her journey reminds us that reinvention has no age limit, and that our second acts might prove even more fulfilling than our first.