In this episode, Joe Marhamati sits down with Tim Montague, host of Clean Power Hour, for a wide-ranging conversation on where the solar industry is headed and what installers need to understand to stay ahead. Tim shares his journey into solar and offers a clear-eyed look at today’s market challenges, from margin pressure to shifting customer expectations. Together, they unpack why battery storage is becoming central to solar economics, how rising electricity prices may accelerate adoption, what recent lessons from Texas and Florida reveal about grid resilience and market dynamics, and more.

In this standout episode, Joe Marhamati sits down with Boaz Sofier (one of the real veterans of the solar industry) for a conversation every solar CEO should hear. Boaz walks through his path from the wild Y2K days to running major solar organizations, and why he ultimately shifted his focus to fixing the one thing that makes or breaks an installation company: culture. What follows is part solar origin story, part executive masterclass, and a surprisingly honest look at how leaders, teams, and companies actually grow — and why the hardest work in solar has nothing to do with the hardware.

Neil Mitchell, Managing Director at HSEnergy, jumps on to chat about what it’s really like building a solar company in the UK right now. He talks about why accurate surveys and staying close to your customers make all the difference (and how battery tech is evolving fast). They also get into energy trading, market shifts, and how changing government policies are shaping what’s next for UK solar.

Clinton O’Neill jumps in to unpack what Virtual Power Plants actually are and why they matter. He breaks down how VPPs connect solar, storage, and software to make the grid smarter and more reliable, and why this shift opens big doors for installers. If you’re not already thinking about how to partner with utilities and play in this space, this episode might just change that.

TR Ludwig, CEO of Brooklyn SolarWorks, joins Joe Marhamati to talk about building a solar company that actually sticks to its mission. From navigating NYC’s tricky regs to designing rooftop solutions that turn heads, TR shares what it really takes to lead with purpose. They get into team culture, market trends, and why strong values and the right partnerships are non-negotiable if you’re in this for the long game.

In this episode, Herve Billiet sits down with Jerónimo Lozano, CEO of SolarYou, to dive into the fast-evolving solar market in Spain. Jerónimo shares how SolarYou went from startup to standout, breaking down their pricing strategy, tech stack, and customer-first mindset. If you're curious about scaling in a competitive market, leveling up client experience, or where solar in Spain is headed next—this one’s packed with insight.

Ravi Mikkelsen is back—and this time, he’s unpacking what’s changed (and what hasn’t) in solar since his last visit. From new legislation to next-gen financing models, he dives into how installers can boost efficiency, cut costs, and deliver more value to homeowners. If you're fired up about transparency, collaboration, and fixing the messiness of solar sales and installs—this episode hits home.

Jan Rippingale, CEO of Blu Banyan, dives into what it really takes to run a tight solar operation, from cash flow and culture to adapting when the market throws curveballs. She shares why she built on NetSuite, how to simplify software without sacrificing power, and the signs of a well-run solar company. If you care about leadership, resilience, and building systems that scale, Jen brings the goods in this episode.