In this episode, Joe Marhamati sits down with Tim Montague, host of Clean Power Hour, for a wide-ranging conversation on where the solar industry is headed and what installers need to understand to stay ahead. Tim shares his journey into solar and offers a clear-eyed look at today’s market challenges, from margin pressure to shifting customer expectations. Together, they unpack why battery storage is becoming central to solar economics, how rising electricity prices may accelerate adoption, what recent lessons from Texas and Florida reveal about grid resilience and market dynamics, and more.

In this standout episode, Joe Marhamati sits down with Boaz Sofier (one of the real veterans of the solar industry) for a conversation every solar CEO should hear. Boaz walks through his path from the wild Y2K days to running major solar organizations, and why he ultimately shifted his focus to fixing the one thing that makes or breaks an installation company: culture. What follows is part solar origin story, part executive masterclass, and a surprisingly honest look at how leaders, teams, and companies actually grow — and why the hardest work in solar has nothing to do with the hardware.

Neil Mitchell, Managing Director at HSEnergy, jumps on to chat about what it’s really like building a solar company in the UK right now. He talks about why accurate surveys and staying close to your customers make all the difference (and how battery tech is evolving fast). They also get into energy trading, market shifts, and how changing government policies are shaping what’s next for UK solar.