I'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you start to implement the use of sensory science in your wine business, you’ll find your data is much more objective – which means it can support your business decisions in a strategic way! In today’s episode, I’m discussing what sensory science really is, how it differs from traditional wine judging and four actionable tips to help you implement more sensory science into your wine tasting.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

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You might think the Wine Aroma Wheel is so simple, that it’s not really even worth using more in your business. You’d be wrong! In today’s episode, I’m sharing three ways you can start to use the Wine Aroma Wheel more effectively in your business – whether that’s with your guests, or even internally with your staff. You’ll also hear directly from the maker, Dr. Ann Noble herself, so you can learn exactly why it’s still such a relevant tool in today’s wine world.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Bonjour! In this first episode of “We Taste Wine Differently”, I’m sharing with you the three main behaviors I identified that needs to be changed if you want to start reconnecting with your consumers more in your winery or tasting room.

The industry faces a significant challenge in connecting with and staying relevant to today’s wine consumers. Drawing on 30 years of experience as a sensory and consumer scientist, I provide actionable strategies to help you create unforgettable experiences for your customers.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.