BREEDER FEATURE PODCAST: Manny Vierra, Valley Oak Arabians • In this heartfelt episode, lifelong Arabian horse breeder, Manny Vierra of Valley Oak Arabians, shares his experience learning about and loving Arabian horses. For nearly five decades, Manny has been building a legacy rooted in passion, purpose, and an unshakable love for the Arabian horse.

Manny shares how a single filly in the late 1970s sparked what would become a lifelong pursuit of excellence — eventually leading him to create one of the most beautiful Arabian horse facilities in Northern California. He opens up about his hands-on approach to breeding, the influence of Polish and European bloodlines, and his belief that Arabians are living art — beauty, balance, and soul in motion.

From traveling across Poland and Europe to standing world-class stallions like Pryo OSB and Hercules EA, Manny’s journey is filled with unforgettable stories, valuable lessons, and deep gratitude for the horses and people who’ve shaped his path.

With humor and humility, he reflects on what new breeders can learn, why integrity matters most, and how the Arabian horse community continues to bring people together across generations and continents.

🎧 Tune in and enjoy an inspiring conversation that celebrates 50 years of dedication to the breed we all love — the incomparable Arabian horse.

🎙️🇺🇸🐴 Get ready for a behind-the-scenes scoop straight from Tulsa!

Join us with special guests Paige Lockard, with the Arabian Horse Association, and Jen Wilson, with the Arabian Horse Times, as they share what’s in store for this year’s U.S. Nationals—from the incredible Hoot N’ Holler Lounge to special meetings, celebrations, highlights, and the all-new community vibe designed to bring everyone together.

🎉 Paige shares the inside look at the Special Events & Meetings, Finals Weekend activities, and looking ahead... planning for the show’s 60th Diamond Year ahead.

🤠 Jen reveals how the Hoot N’ Holler Lounge came to life—thanks to creative collaboration with Breeders Pays, Arabian Horse Times, and a passionate list of sponsors helping build the energy, excitement, and camaraderie we all love at Nationals.

💬 You’ll hear stories, sneak peeks, and plenty of reasons to mark your calendars for a week packed with connection, laughter, and Arabian horse pride!

✅ LISTEN in w/PAIGE & JEN USN'25

📍 Listen now on the We LOVE Arabian Horses Podcast — available on Spotify, Apple Podcasts, and at WeLoveArabianHorses.com/podcast

#WeLoveArabianHorses #USNationals2025 #ArabianHorseTimes #ArabianHorseAssociation #HootNHollerLounge #ArabianHorseCommunity #LetsMixAndMingle

Marketing isn’t just selling—it’s connection. In this opening episode of Let’s Chat About Marketing, Paul Kostial chats with Hillary Hoffman and Lindsay Rinehart to explore the single most important question every farm, club, and region must answer before they post, promote, or advertise: “Who is my audience?”

Together, they unpack the difference between internal audiences (current owners, exhibitors, trainers, members) and external audiences (new families, horse-curious visitors, lapsed members) and explain why the same message won’t work for both. You’ll hear real-world examples, including how Region 10 separated its internal and external campaigns—and saw record success at its new venue.

This conversation sets the foundation for your marketing strategy, helping you:

• Define who you’re trying to reach

• Tailor your language to each audience

• Avoid the “one message for everyone” trap

• Build a welcoming, positive community image

• Start connecting people to the Arabian horse experience

Whether you’re running a farm, managing a horse show, or promoting a region, this episode gives you the tools to start making your marketing clearer, friendlier, and more effective.