Mark and Mike discuss the tumultuous history between Direct-to-Consumer mattress brands and Brick & Mortar stores, the factors that led to their ultimate reconciliation, and the intricate dynamics of these relationships today.

Mark and Mike discuss the dramatic rise in mattress purchases from big box retailers and e-commerce marketplaces — a channel where shoppers are forced to make a "blind" choice, without the benefit of showrooms, salespeople, or expert guidance — and explore the implications for consumers and the rest of the industry.

Mark and Mike revisit some of the people, places, products, and happenings from Las Vegas Market – sharing their chief reactions to the week's events.

Mark and Mike speak to Mary Thorpe, Director of Industry Research and Analytics for ISPA, to dig into the methodologies, questions, and take-aways from their latest Mattress Industry Trends Report — which showed the fourth consecutive year of decline for the category.

Mark and Mike dive into Somnigroup's pending acquisition of Leggett & Platt, analyzing the benefits to Somnigroup, the implications for Leggett & Platt, the impact this may have on the rest of the industry, and the competitive forces that may have motivated the deal.

Mark and Mike unpack the latest news in the Sleep Number bankruptcy process, sharing thoughts on what factors led to the company's financial troubles and what steps may be taken coming out of bankruptcy.

Get to know Mark and Mike as they introduce both themselves and the show — sharing their backgrounds and interests, and discussing what they hope to accomplish with Wake-Up Call.