In this episode, I explore how tutors can make confident decisions about pricing, social media, and AI by focusing on impact, purpose, and personal style. I share practical insights to help tutors tailor strategies to their unique business models.

Takeaways

• Pricing should reflect the impact and transformation, not just the offer details.

• Social media can reinforce credibility and build trust, not just attract clients.

• AI tools can save time if used to support existing routines, not replace genuine connection.

• Trust your experience and instincts when creating unique offers.

• Decide the purpose of each marketing activity before investing effort.

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

In this episode, I explore how tutors often set their first hourly rate based on other tutors’ prices or their previous teaching salary, and how that initial figure can continue to influence pricing years later. She challenges tutors to look beyond simply increasing their current rate and instead ask what their work is actually worth today, based on the transformation, value and peace of mind they provide to students and parents.

____________________

👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

Mentioned in this episode:

Sumantha's Online Summit 2027 is now live!

Grab your free ticket here: https://sumanthamcmahon.krtra.com/t/oXxtHVD48w9c

Discover how your business reflects your beliefs, fears, and strengths. Learn practical ways to analyze your diary, pricing, and opportunities to make empowered decisions and grow your business.

Takeaways

• Your business reflects your current beliefs, fears, and strengths.

• Review your diary honestly to understand what it reveals about you.

• Pricing is a reflection of what you believe you're allowed to ask for.

• Fear often disguises itself as busyness or just-in-case mentality.

• Opportunities you avoid may be the next level waiting for you.

• Your self-image and identity influence your business decisions.

• Recognizing your strengths is as important as addressing fears.

• Self-awareness can unlock powerful decisions for growth.

____________________

👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon