In this episode, I explore how tutors can make confident decisions about pricing, social media, and AI by focusing on impact, purpose, and personal style. I share practical insights to help tutors tailor strategies to their unique business models.

Takeaways

• Pricing should reflect the impact and transformation, not just the offer details.

• Social media can reinforce credibility and build trust, not just attract clients.

• AI tools can save time if used to support existing routines, not replace genuine connection.

• Trust your experience and instincts when creating unique offers.

• Decide the purpose of each marketing activity before investing effort.

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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)

My training leans on tried-and-tested methods that are completely tailored to our niche.

Work with me to breathe life into YOUR definition of success:

#1 Bespoke 1:1 Mentoring

High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.

#2 The Tutors' Mastermind

The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.

This podcast is recorded using Riverside. Sign up for your account here (free plan available)

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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon