Up, Up and Away - The Restaurant Marketing Podcast Titelbild

Up, Up and Away - The Restaurant Marketing Podcast

Up, Up and Away - The Restaurant Marketing Podcast

Von: David ’Rev’ Ciancio & Arun AV
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Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!”Copyright 2024 All rights reserved. Marketing & Vertrieb Ökonomie
  • Future-Proofing Your Restaurant: Building a Tech Stack That Lasts
    Oct 23 2025

    Still think your POS is the center of your universe? You're already behind.

    The post-pandemic "tech-drunk" era is over. It's time to get smart about your stack.

    In this episode, Rev, Arun, and 20-year industry vet Chris Munz cut straight through the hype. They break down why your obsession with the "transaction" is killing your repeat business, and why your CRM—not your POS—is the true foundation for a future-proof restaurant.

    Stop buying shiny objects and start building a frictionless customer journey that actually makes you money. This is the one you can't afford to miss.

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    28 Min.
  • Unifying the Digital and Physical Guest Experience
    Sep 24 2025

    What happens when a viral influencer campaign meets the reality of in-store operations? How do you ensure the digital promises you make are flawlessly delivered in the physical world?

    In this episode, we bridge that gap with a truly unique guest: Peter Wiley, Director of Marketing & IT at Hothead Burritos. As both a corporate strategist for an 87-location brand and a hands-on franchisee for 11 of those stores, Peter lives at the intersection of high-level tech strategy and on-the-ground reality.

    Tune in to hear a masterclass in building a cohesive, omnichannel experience that works for both your brand and your franchisees, including:

    ‣ The #1 question you MUST ask every tech vendor before signing a contract (Hint: it’s all about the POS).

    ‣ The ongoing debate: The pros and cons of requiring an app download versus embracing app-less loyalty.

    ‣ Why a Customer Data Platform (CDP) is the key to understanding the 70% of your guests who aren't in your loyalty program.

    ‣ Practical strategies for personalizing offers that actually increase visit frequency.

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    35 Min.
  • Maximizing LTOs
    Sep 3 2025

    'Limited Time Offers' are a staple in every restaurant's playbook, but too often they are a costly gamble that fails to produce a meaningful return. How do you move beyond the hype and into profit?

    Join marketing strategist Anna Tauzin Neave as she pulls back the curtain on what it takes to create LTOs that don't just generate buzz, but build the bottom line.

    Discover why measuring an LTO's success purely on sales is a massive mistake, and finally settle the debate: are LTOs an acquisition tool or a powerful retention powerhouse?

    This is your guide to turning LTOs into a predictable engine for engagement.

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    31 Min.
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