Train the Pain, Sell the Cure with Susan Altman
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Train the Pain, Sell the Cure with Susan Altman
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In this episode of Training That Works, Rustin Schroeder sits down with Susan Altman, Chief Sales Officer at AmTrav, to discuss the real drivers of sales success and effective training strategies in today’s corporate landscape. With over 35 years of experience in corporate travel and enterprise sales, Susan shares the secrets behind her enduring career and the lessons she's learned from leading high-performance teams. From the importance of structured onboarding and sales fundamentals to the nuanced use of techniques like Challenger Selling, Susan delivers actionable insights for leaders and sales professionals alike. This is an episode packed with energy, wisdom, and practical takeaways for anyone invested in sales, leadership, or training.
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