Total People Investment with Michele Floriani, Chief Marketing Officer at Sequoia Consulting Group
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Total People Investment with Michele Floriani, Chief Marketing Officer at Sequoia Consulting Group
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I’m so excited to introduce my guest today: Michele Floriani, Chief Marketing Officer at Sequoia Consulting Group. And I should note: Zander Media has had the pleasure of working with Sequoia over the last several years to produce a variety of videos about the company.
Sequoia started out as a benefits broker 20 years ago, but has morphed into a full service provider, bringing HR tools and services to companies from early stage startups through to enterprise companies.
Michele comes from a fine art and business background, and he blends these in his work today leading brand and marketing at Sequoia.
That kind of wide-ranging product array could lead to unfocused branding, but in this episode we learn how Michele and his team maintain a strong sense of company identity.
Some of the great tips Michele shares include using one logo for all your products and solving the problems you have now, not trying to solve the problems you think you’ll have later. Michele’s wealth of experience and deeply caring approach to his work are a beacon in a rapidly changing world. I hope you enjoy this conversation as much as I did!